The B2B buying journey needs a lot of touchpoints to influence a purchase decision. Across all the touchpoints, your website serves as an important asset that can be useful at various stages of consideration.

When a website can be accessed at multiple touchpoints, it’s important to ensure that the website delivers a pleasant user experience. A good user experience goes beyond fancy design and transitions. Your choice of your CMS will decide the technical aspects of your website functionality. But which is the right choice in 2024 and beyond?

Webflow. Webflow’s easy to use, hack proof ensures convenient website development with guaranteed uptime and no occasional website breakages. 

What are the Benefits of Webflow ?

Here are some benefits of using webflow over all other Content Management Systems:

1. Handles all your hosting hassles

The Webflow CMS offers hosting as a part of their package. You don't have to worry about dealing with downtime or a third-party host as Webflow ensures high uptime and performance

2. Comes with an inbuilt CDN

Webflow provides you a global CDN (Content Delivery Network) powered by Fastly and Amazon AWS at no additional cost. This ensures you get faster load times that lead to seamless user experiences without needing any extra configuration.

3. Facilitates simplified caching

With WordPress, managing your cache would need plugins and additional configuration which often lead to errors and other hassles. Webflow handles caching automatically so your latest website updates are delivered to your visitors instantly with no issues, still maintaining all the performance benefits of caching your website.

4. Eliminates manual software updates

With WordPress, you have to manually keep a check on the latest updates on the software and plugins. Handling this manually can be tiresome and errors might lead to the website breaking. Webflow maintains everything in the background, reducing the risk of plugin clashes or website crashes. 

Why Choosing A Webflow Agency is Better than Choosing a Freelancer?

The answer might not be simple. Websites are a key asset for any business and they come with their own challenges - technical hygiene, unappealing designs, experiences that don’t flatter users, etc.

All of these challenges need to be addressed to ensure that you get a website that’s high on performance and conversions. These areas might need experts who understand B2B buyer journeys, the best practices of website usability, can develop easy to maintain websites and write content that makes your users want to keep coming back. 

Unlike freelancers who may lack expertise in certain areas, an agency brings together a team of specialists to tackle all aspects of your website’s success. So it is better to find a Webflow agency that excels at these individual services and can deliver websites that not only look visually appealing but also convert and contribute to your bottom line. While on your hunt, look for agencies that are known for good communication and support, have a good portfolio of work and serve marquee clients.

What are the Things you Need to ensure before Contacting an Agency?

1. Be Clear With Your Business Goals & Objectives

Not having clear objectives can lead to a lot of back and forth with external partners and confusion around which metrics will indicate success and good ROI post the delivery.

‍2. Set Your Budget

Finalise on a budget range that can be acceptable for your business according to the scope of work and then request quotes from agencies that have expertise in these.

‍3. Thorough Research about the agency

It’s not just enough to get your objectives and budget in order. Choosing the best webflow agency involves a lot of background checks, alignment in philosophy, credibility and research on accountability and delivery. Website revamps and other related undertakings can take significant time and bandwidth, ensuring to shortlist an agency that is a true partner throughout.

‍4. Finally, Contact the Agency 

Once all your research has concluded, contact the agency to get to know their work style, similar project deliveries and get quotations. 

What are the Factors to Consider Choosing a Right Partner?  

1. Experience and Expertise

Ensure that the agency you’re choosing has a proven track record of delivering high-quality projects like you need. Your website might need expert attention based on the challenges you currently face, make sure the agency has professionals who can tackle complex issues efficiently and effectively.

2. Industry Experience

It’s important to understand if the agency has delivered successful projects for clients that operate in your industry. A strong track record indicates that they can navigate industry-specific use-cases, ensuring your website is tailored to meet both your user and business goals. Look for their portfolio clients and the results they have been able to deliver in your sector.

3. Services Offered

Get a view of all services they offer and find which ones are most relevant to your needs. 

• Design Services: if your goal is to give your website a visual lift without diving deeper into analysis and conversions, design and development services work best for you. Ensure their webflow design services include everything from mood boards to creating stylescapes, logos, brand palettes, etc.
• Development: if you have an in-house team that has finalised the designs, you can approach the agency just for development and maintenance. Evaluate the quality and expertise of the Webflow developers from the agency.
• SEO: if the challenges on your website are around engagement and conversion, it makes sense to conduct an SEO and website audit to analyse the gaps which can then be resolved by the SEO or content experts on the agency’s team.
• Maintenance: website maintenance is not a one time job, you will need help beyond the completion of the project. Ensure to find an agency that offers post launch support and maintenance services so your website can function at the optimum level.

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4. Communication and Collaboration

Website projects will go on for a couple of weeks or months depending on the scope of work involved. Choose an agency that is transparent with timelines, clearly outlines requirements, and actively works to avoid unnecessary delays or revisions. 

5. Project Management and Timelines

The last thing you need is to have a partner who has ghosted you while your higher ups are pushing you for a website release. Plan all the project milestones and timelines in advance. Look for a partner who is proactive about potential challenges and clear in communicating any adjustments in timeline. An easier way would be to understand how the agency has delivered similar projects in the past, what were the roadblocks and how they overcame them.

6. Technical Skills and Tools

Evaluate if the agency has experts on the team who have a proven track record of solving the problems you are facing effectively. Along with the team members, look at their stack, and evaluate if it’s modern, and using cutting-edge technology. This will help you scale your project and get desired results smoothly. 

7. Post-Launch Support

Your website project can span over weeks or months based on the scope. The agency and its team would be familiar with all the set ups and other technicalities involved. Since website optimization and maintenance is an ongoing process, see if they offer post-launch support to help you with your requirements post launch. This will help your team’s bandwidth and ensure your website functions at the optimal level instead of figuring out the new setup by yourself.

‍Conclusion 

Keeping the above checklist in mind can help you land a good agency which can turn your websites and conversions around. A good website is essential to give you B2B buyers a seamless experience while they are moving through various stages of your marketing funnel. 

ThunderClap has successfully delivered 129+ website revamp projects for over 78 clients like Razorpay, Graphy, Elevation Capital, Shopline, etc. To know how ThunderClap delivers websites that show you a positive ROI - talk to us today!

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