Ayush Barnwal

Your website looks sleek. The copy reads well, and the visuals are polished. Everything seems perfect until you check the conversion rates.

They’re flat. Buyers are coming in, but your website fails to hold their interest.

What’s going wrong, and where do you even begin to look? That’s exactly where a website design audit comes in.

It helps uncover design and UX flaws that might be costing you conversions.

In this blog, we’ll cover what a website design audit is, the key benefits, a step-by-step guide to the audit process, and common mistakes to avoid.

Let’s dive in.

What is a website design audit?

A website design audit is like a periodic medical checkup for your brand’s visual identity. It evaluates how well a site’s visual design and functionality work together to create a seamless user experience and drive conversions. Through this process, you can identify and resolve issues related to UX, visual design, accessibility, and responsiveness and build a website that resonates with your brand and audience alike.

Why do you need a website design audit?

Long answer short? Because 50% of the users decide whether to trust your brand based on your website design. A website design embodying your brand character and connecting with your target audience is indispensable to making an impression. And that’s exactly where a website design audit comes in. It helps you:

1. Get guaranteed results from a website revamp

A website design audit uncovers the real reason why your website needs a revamp. By giving a clear picture of your current website design performance, it throws light on the gaps causing conversion leaks and performance issues. You can then translate these data into strategic design decisions instead of relying on guesswork or personal preference. In other words, a design audit report acts like a blueprint you can use to prime your websites for maximum conversions and performance.

2. Ensure the website reflects your brand’s current maturity

The brand identity of most startups is ever-evolving. They’re constantly adding more features to existing products or building new ones to cater to new needs. Sometimes, the website fails to keep up with this fast-tracked brand evolution. On top of that, with new features and product subpages cropping up often, there’s a higher chance of design inconsistency. This can affect credibility and drive away enterprise buyers. With a design audit, you can catch these issues early on and identify tweaks and improvements to fix them.

3. Improve conversions and UX with minimal efforts

A complete design overhaul is never the answer for low conversions or poor user experience. More often, it’s the minor tweaks that create the biggest differences. A website design audit helps you spot those changes, like placing your CTA in a different location to increase clicks.

How to do a website design audit?

Here’s the exact website design audit checklist we use at ThunderClap, straight from the experts, our Head of Design, Ayush Barnwal, and Creative Director, Ragini Ramanathan.

1. Know the product and its users

At ThunderClap, every website design audit begins with in-depth learning about your product and its users. Making any design decision without this intel is like throwing darts in the dark. A website brings in conversion only when it caters to the right audience with the right information.

• Take Storylane, for example. One of the biggest transformations we brought for Storylane post revamp is to make their website reflect their brand maturity and attract enterprise customers. And to get there, our first step was to learn about the product and its users inside out.

We do this by interviewing your product and sales teams, reviewing demo and sales calls and performing competitor analysis. This helps us clearly define your ideal customer persona (ICP) and identify your product’s unique selling points (USPs).

Here are some key areas you can focus on while interviewing in-house teams and reviewing sales calls:

• Who is your target audience? What are their demographics?
• What are their pain points, and how does your product solve them?
• What are the main objections, and how do salespeople handle them?
• What’s their level of awareness, and what kinds of questions do they usually ask during sales calls?
• How is your product different from competitors?
• Why do you think a website revamp is necessary now?
• Which features do customers mention most often during calls?

2. Figure out what’s working (and what’s not)

The next step is to evaluate the performance of your current website. Analyzing this is essential to know how well your current website caters to your audience. By running numbers, you can get information about the website traffic and engagement, page-wise performance, behavioural data, and conversion metrics. This includes answers to questions like:

• What’s your major website traffic source?
• What’s the average engagement time per session?
• What’s the average time spent on main pages, like landing pages?
• What’s your bounce rate, and where exactly are users dropping off?
• Which pages have high conversion rates, and which ones aren’t converting at all?

Here are the 3 main CRO tools we use during this stage at ThunderClap:

1. Google Analytics: To identify traffic sources, high and low-converting pages, and drop-off points of a website.

2. Hotjar: To figure out the reason why website visitors bounce.

3. Microsoft Clarity: Gives session recordings to analyze how visitors interact with your website.

3. Perform a UX audit

How intuitive is your website design? Does it guarantee a seamless user experience? Which elements are causing friction and costing conversions? These are some of the key questions a UX audit helps you answer. Understanding these gaps is essential for capturing and retaining the attention of your target audience.

“During the UX audit, we give a detailed page-wise breakdown of what’s working, what’s not intuitive, what could be better, and what’s affecting user experience,” says Ayush. “Then we compile all these high-level insights and translate them into UX and design suggestions,” he adds.

For instance, when we collaborated with ClearlyRated for their website revamp, they already had a solid structure in place. But the website didn’t fully reflect their brand or showcase their product effectively. Our UX audit identified areas of improvement, like adding interactive visual cues, introducing social proof, and restructuring content hierarchy to create a seamless user experience.

4. Review the visual design

While a UX audit checks usability, a visual design audit ensures your website design reflects your brand’s identity and maturity and appeals to your target audience. This is where you take a closer look at the brand colors, logos, typography, visual elements and formatting to find areas of improvement.

Knowing your brand’s true personality is essential to creating a design system that represents who you are and resonates with your audience. Take Storylane, for example. One of the game-changer insights from our visual design audit for the brand was uncovering their true personality - innovative, bold and playful. After the redesign, the new website now embodies its true brand personality and attracts enterprise customers!

Here are some questions you can ask to check if your website design aligns with your brand personality:

• Does the design look polished and reflect your brand maturity?
• Do the design and website copy work together to bring out your brand personality?
• How long does it take for a visitor to make sense of what you do?
• Is the design consistent across all pages?
• Does the website design help build trust and credibility?

{{ctaBlock}}

5. Assess the responsiveness and accessibility 

Before you ask, no, responsiveness and accessibility tests aren’t the same as UX audits. Accessibility tests check if the website is optimized for all user segments, including those with disabilities, while responsiveness tests check if it works on all devices. These tests often require specialized third-party tools. 

However if your website is on WebFlow, you get access to inbuilt website audit tools for testing responsiveness and accessibility. This includes pre-defined breakpoints for different devices, a suit panel for flagging common accessibility issues and a responsive preview.

During this step, you should check if your website complies with the web accessibility guidelines. This includes ensuring:

6. Devise a strategy based on the results

This is where you consolidate findings from the audit to create a new website design strategy. Here are a few things to keep in mind while mapping out the new strategy:

1. Not every issue needs your immediate attention: Prioritize changes that are likely to create the most impact on conversions, performance and user experience. The rest can wait.

2. Implement strategic design changes: Instead of making vague design decisions based on aesthetics, make strategic decisions tied to greater business goals. For example, instead of vague goals like ‘looking modern or polished,’ tie them to your business goals like ‘fix design inconsistencies to attract enterprise buyers’ to boost conversions.

3. Set SMART goals: SMART goals are a framework you can use to ensure the goals you set for the website design strategy are specific, measurable, achievable, relevant and time-bound. For example, ‘increase website engagement time’ is a vague goal, while ‘increase website engagement time by 30% in 60 days by redesigning the hero section and replacing old CTAs’ is a SMART goal.

Read more: Enterprise Web Design: Best Practices with Examples

3 mistakes to avoid while performing a design audit

We’ve managed over 129 websites in a span of 3 years, and here are some of the most common mistakes we’ve seen brands commit while auditing their website design:

1. Not gauging their current website performance

Most brands skip analyzing the current website performance before a design audit. That’s usually because design audits often happen as a part of a website revamp process. So, brands rush in for a complete overhaul instead of reviewing what’s working and what’s not.

And why is it a mistake? Even underperforming websites usually have something that’s working. When you rely on guesswork instead of data, you miss out on those very elements bringing in conversions.

For instance, sometimes you might feel a hero section isn’t working, but the heat maps might tell a different story.

2. Same approach to companies of all sizes

Following another company’s website design audit strategy to a tee is like setting yourself up for failure. Why? Because their strategy is based on their expectations, target audience, brand maturity and website structure, not yours.

For instance, an enterprise website might be auditing its website to check if its visual identity aligns with its true brand maturity. However, borrowing the same strategy for a startup leads to overlooking more pressing concerns like vague messaging, lack of trust and slow load speed.

3. Not auditing secondary pages

The homepage isn’t the only entry point for website visitors. Sometimes, they find out about your brand through secondary pages like case study pages, blog pages or even feature or use case pages. If these pages lack visual coherence or look outdated, visitors bounce without thinking twice.

“If your secondary pages look different from your homepage, visitors get confused and don’t know which version of your brand to trust. This creates a scattered experience and hurts your credibility”

- Ragini Ramanathan, Creative Director at ThunderClap

That’s exactly why it is important to audit your secondary pages along with your main pages. It helps you uncover design inconsistencies, broken user flows, and opportunities for UX refinement, eventually bringing in more leads and conversions.

Final thoughts

Knowing how to audit a website design the right way helps you uncover valuable insights to boost website performance and conversions. However, if it feels like too much of a task, you can always outsource it to an agency like ThunderClap.

At ThunderClap, we take care of everything, including performing the website design audit, devising a new design strategy, and doing a complete brand overhaul (if needed.). Our proprietary website design audit process has helped some of the popular B2B brands like Z47, Deductive, Amazon, Storylane and RazorPay.

Want to jump on the bandwagon and get the best results? Book a call with us!

FAQs

When should I do a website design audit?

You can consider doing a design audit for your website if:

• You are planning to revamp your website
• If your conversions are low or bounce rates are high
• You haven’t audited the website in less than 6 months
• If your brand has evolved or undergone a rebrand recently

How is a website design audit different from a UX audit?

A UX audit is a part of the website design audit. UX audit involves analyzing the user experience of your website, while website design audit involves analyzing visual elements and user experience to gauge their impact on website conversions.

How long does a website design audit take?

A website design audit usually takes 1 week. However, if the website is complex and involves multiple pages, it takes longer, 1.5 to 2 weeks.

How to do a website design audit?

Here are the steps you can follow to conduct a successful website design audit:

• Understand the product and its target audience inside out
• Review your current website performance and identify what’s working
• Conduct a UX audit to know what’s bringing and costing conversions.
• Perform a visual design audit to ensure the website design reflects the brand maturity and resonates with your target audience.
• Gauge the responsiveness and accessibility of your website
• Make necessary tweaks based on the results.

If your website isn't performing the way it should. 

Maybe it looks “good” but generates fewer leads than expected. Perhaps you're getting traffic, but not the right traffic. Or you're about to invest six figures in a website redesign and want to make sure it actually moves the needle this time. 

You need to have a website strategy in place. 

In this article, we’ll give you our exact website strategy framework that has helped us create stunning websites that also drive real business results for 129+ top brands like Amazon, Storylane, and Razorpay. Let’s dive in!

What is a website strategy, and why do you need one?

A website strategy is a plan that defines your website's business objectives, target audience, key messaging, and the specific approach you'll take to convert visitors into customers.

Notice what's not in that definition: colors, fonts, or whether the hero section should have a video background. Those are tactical decisions that should flow from strategic ones, not drive them.

Why do you need a website strategy?

Think of your website strategy as the architectural blueprint for a building. You wouldn't start laying the foundation without knowing whether you're building a single-family home or a 40-story office tower. 

Yet most companies approach their websites exactly this way. They jump straight into design discussions without establishing the strategic framework.

Here's what happens when you skip strategy:

1. Decision paralysis during design and development. Without a clear strategic direction, every design choice becomes a debate. 

Should the navigation have six items or seven? Should the pricing page come before or after the features page? 

Without a website strategy, these decisions are made based on personal preference rather than user needs and business objectives.

2. Misaligned expectations across teams. Your marketing team wants lead generation, your sales team wants qualification tools, and your leadership wants brand elevation. 

Without a unified strategy, you'll end up with a website that tries to do everything and excels at nothing.

3. Expensive redesigns every 18-24 months. When websites are built without a strategic foundation, they quickly become outdated, not because of technology changes, but because business needs evolve and the site can't adapt.

When you might need a website strategy

You need a website strategy if any of these sound familiar:

• You're launching a new website (obvious, but worth stating)
• Your current website isn't converting visitors into customers
• You're expanding into new markets or launching new products
• Your competitors are consistently outranking you in search results
• Your website looks professional, but feels disconnected from your business goals
• You're planning a rebrand or significant business pivot
• Your team can't agree on website priorities

The key insight? Website strategy isn't just for new builds. Some of our most successful partnerships at ThunderClap have involved the strategic repositioning of existing websites that were technically sound but strategically confused.

Step-by-step process to create a website strategy

Now let's dive into the strategic framework that separates high-performing websites from digital dead weight. 

Step 1: Defining strategic position

Here's where most companies mess up: they jump straight to "we need a new website" without defining what business problem that website should solve. 

Here's what to do:

• Start with the specific business problem your website needs to solve. 

Maybe your sales team spends too much time on unqualified leads, or prospects can't differentiate you from cheaper competitors. 

Get clear on the exact challenge before thinking about solutions.

• Next, figure out how you're genuinely different from competitors. This isn't about being unique for the sake of it—it's about being different in ways that matter to your market. 

Most B2B companies compete on innovation, operational excellence, customer relationships, or cost. Pick your lane and own it.

• Finally, define your online value proposition. What do you do, who do you do it for, and why should they choose you? 

Your digital value prop might differ from your overall positioning because online visitors have different needs and shorter attention spans.

Step 2: Gather market and user intelligence

The biggest mistake we see? Making strategic decisions based on internal opinions rather than actual user research. 

Your leadership team's preferences, while important for organizational alignment, are not a reliable proxy for market preferences.

Here's what to do:

• Get specific about your primary audience. 

"Everyone" isn't a strategy; it's giving up. You might serve multiple segments, but optimize for the one that drives the most business value. 

• Prioritize customer segments, not just by size. 

Sometimes, smaller segments have higher lifetime value or shorter sales cycles. 

Create a simple matrix weighing revenue potential, competitive advantage, and strategic fit.

• Research your competitive landscape beyond features. 

Understand how competitors position themselves, what assumptions they make about buyers, and where market gaps exist. 

The goal is to own a distinctive position in your prospects' minds.

At ThunderClap, we have seen client websites where teams assume certain pages are driving conversions, but analytics reveal completely different user behavior patterns. 

We've found critical elements buried in places most visitors never reach, while key pages suffer from poor engagement because users can't quickly understand the value proposition. 

This is why we start every website design project by interviewing stakeholders across sales, marketing, and product teams to uncover the gap between internal assumptions and actual user behavior.

Step 3: Determine your content and SEO strategy

Here's where companies get excited about beautiful content but forget the reality of managing and maintaining it. Planning content without considering operational requirements is expensive.

Here's what to do:

• Map out your site structure and information architecture based on how your customers actually search and navigate. 

Determine what main categories, subcategories, and page types you need. Plan your URL structure to be logical for both users and search engines.

• Define your technical SEO requirements early. 

Will you need multi-language support? Local SEO for multiple locations? E-commerce SEO features? Schema markup for rich snippets? 

These decisions affect platform selection and development approach.

• Plan your content management workflow and governance. 

Who will create, review, and publish content? How often will you update key pages? What approval processes do you need? 

Determine what CMS capabilities and user permissions you'll require.

• Plan your content-to-conversion strategy by mapping content types to buying stages. 

Every piece should advance prospects toward a business decision, with clear next steps and conversion mechanisms.

Step 4: Select your technology platform

The classic mistake: choosing technology before understanding what you actually need.

Here's what to do:

• Start with your strategic requirements, not feature lists.

For instance, if your strategy emphasizes rapid content updates and A/B testing, you need a platform that supports agile content management. 

• Balance functionality with simplicity using the 80/20 rule. 

Identify the 20% of features that will drive 80% of your business results, then optimize for those core capabilities. 

• Plan for growth and integration needs.

Your website should integrate seamlessly with your CRM, marketing automation, customer support tools, and analytics systems. 

On that note, Webflow has become the leading choice for top SaaS brands like Lattice, Dropbox, Docusign, and Zendesk because it combines enterprise-grade performance and security with unmatched design flexibility. 

ThunderClap, being an award-winning Webflow development agency, can help you with Webflow design, development, maintenance, and migration support. Whether you're building from scratch or moving from another platform, we have got you covered. For more information, book a call with us!

Step 5: Design your user experience

User experience isn't about making things look pretty. It's about systematically removing friction from business-critical user journeys while reinforcing your positioning (from step 1).

Here's what to do:

• Map your primary user journeys from entry point to conversion. 

Identify potential friction points and abandonment triggers, then design solutions that address user needs while advancing business objectives. 

This might involve progressive information disclosure, contextual help, or intelligent form optimization.

• Create experience differentiation that reinforces your strategic positioning. 

If your strategy emphasizes expertise, your UX should feel comprehensive and substantive. 

If you compete on simplicity, your experience should feel effortless. 

If innovation is your differentiator, your UX should feel advanced and forward-thinking.

• Optimize for specific conversions, not just general engagement. 

Define what actions indicate business value—form submissions, content downloads, demo requests—then design systematic improvements that address both persuasion and friction reduction.

ThunderClap's UX approach includes comprehensive audits examining quantitative performance data and qualitative user feedback. 

For example, when we worked with ClearlyRated, their website had significant UX friction points: users were spending only 14-15 seconds on pages, multiple conflicting CTAs (book demo vs. pricing) were creating decision paralysis, and critical social proof was buried on secondary pages. 

Through comprehensive website and GA analysis, we discovered that key pages like "How it Works" were getting minimal traffic, while award registration forms were distracting users year-round despite being relevant only in February. 

We streamlined the user experience by consolidating CTAs, redistributing social proof and testimonials across high-traffic pages, implementing sticky navigation, and strategically timing seasonal content. 

The result was dramatically improved user engagement and clearer conversion paths that aligned with actual user behavior patterns.

Step 6: Plan your launch strategy

Most companies treat launch as flipping a switch, ignoring the strategic coordination required to maximize impact and minimize risk. 

Website launches are brand moments that either reinforce or undermine your market position.

Here's what to do:

• Coordinate across all customer touchpoints, not just digital channels. 

This includes sales team preparation, customer service training, partner notification, and stakeholder communication. 

Your launch should feel like a cohesive business initiative, not an isolated project.

• Implement risk mitigation for technical failures, user experience issues, SEO disruption, and brand perception challenges. 

This means performance testing under load, cross-browser compatibility verification, URL mapping for SEO preservation, and stakeholder preview processes.

• Consider soft launch approaches that allow real-world testing before full market exposure. 

Beta testing with key clients, limited geographic rollouts, or specific audience targeting can reveal issues and opportunities that internal testing misses.

Step 7: Define your growth strategy

The most successful websites are never "finished"—they're continuously improved based on performance data.

Here's what to do:

• Establish performance measurement that connects website metrics to business outcomes, not just traffic statistics. 

Focus on both leading indicators (traffic quality, engagement depth) and lagging indicators (revenue attribution, customer acquisition cost).

• Build systematic optimization cycles. 

Your core positioning should remain stable while messaging, design, and user experience evolve based on performance data. 

Establish regular testing programs, quarterly UX audits, and annual strategic reviews.

• Create adaptation mechanisms for changing market conditions, competitive landscapes, and customer expectations. 

This might involve competitive monitoring systems, customer feedback processes, or industry trend analysis. 

The goal is to maintain strategic relevance while preserving core positioning.

Common website strategy mistakes and how to fix them 

Even with a solid framework, strategic planning can go wrong in predictable ways. Here are the most common mistakes we see companies make during website strategy development:

Mistake 1: Over-planning and analysis paralysis

The problem: Companies spend months perfecting strategy instead of testing assumptions with real users. They wait for "perfect" data that doesn't exist and create overly complex strategies that confuse rather than clarify.

Why it happens: Teams want certainty before making decisions, but most strategic assumptions can only be validated through market testing. 

The result? Endless planning cycles that delay execution and miss market opportunities.

How to fix: We recommend using the Lean Startup methodology's Build-Measure-Learn cycle for strategy development. 

Set a 4-6 week strategy sprint, make decisions with available data, then test your assumptions through rapid prototyping or user interviews. 

Mistake 2: Creating strategy in isolation

The problem: Strategy gets developed in boardrooms without input from sales, customer service, or technical teams. 

Why it happens: Strategy feels like a "leadership" responsibility, so other teams get excluded from the process. 

But sales teams understand customer objections, support teams know common user problems, and technical teams understand what's actually possible.

How to fix: Interview stakeholders across all relevant teams before finalizing strategy. Validate key assumptions with actual customers through interviews or surveys, not just internal discussions.

Mistake 3: Copying competitors' strategies wholesale

The problem: Companies assume what works for competitors will work for them, without considering their unique business model, constraints, or market position. 

Why it happens: Competitive analysis feels safer than original thinking, and feature comparison is easier than strategic positioning. 

How to fix: Learn from competitors but don't copy them. Focus on understanding their positioning strategy, then find ways to differentiate based on your unique strengths and market opportunities.

Mistake 4: Setting unrealistic expectations

The problem: Teams promise immediate results from long-term strategic initiatives and underestimate the time and resources needed for strategic outcomes. 

Why it happens: Stakeholders want quick wins, and it's tempting to overpromise to secure buy-in. 

But website strategy delivers results through systematic optimization over time, not overnight transformation.

How to fix: Communicate realistic timelines upfront and educate stakeholders about what success actually looks like. Set both short-term milestones and long-term goals to maintain momentum and support.

Mistake 5: Strategy without flexibility

The problem: Rigid strategies can't adapt when market conditions change, assumptions prove wrong, or new opportunities emerge. 

Why it happens: Strategy feels like it should be "set and forget," but markets, competitors, and customer expectations evolve continuously. Static strategies become outdated quickly in dynamic business environments.

How to fix: Build regular strategy review cycles into your process. Explicitly identify key assumptions and test them systematically. 

Create clear criteria for when and how to adapt the strategy based on new learning.

{{ctaBlock}}

What's next? 

Now that you have a website strategy framework, the next step is execution. 

You'll need to set up project management, assign team roles, configure your platform, create content, design wireframes, test with users, and prepare for launch.

That's where ThunderClap becomes your strategic partner. We specialize in end-to-end website transformation for mid-market and enterprise companies through messaging strategy, copywriting, UX design, development, Webflow integration, and conversion optimization.

We go beyond aesthetics to create websites that align with your business goals and scale your growth.

Book a call with us to discuss your project and see how we can help bring your strategy to life.

When was the last time you lost a deal because a competitor undercut your price by 10%? If you're like most B2B companies, it probably happened this week. 

You're stuck explaining why your solution costs more while watching prospects choose "good enough" alternatives. Well, it’s high time that you stop competing on price and start winning on brand. 

We've analyzed the fastest-growing B2B companies to understand their exact branding strategies. If you want to know how to build a brand that makes you the default choice in your prospects’ minds, you might want to continue reading. 

What does B2B branding really mean?

B2B branding is the sum total of every interaction, every touchpoint, and every perception your market has about your company. It's the set of expectations, memories, and associations that make buyers choose you over competitors, even when your product isn't dramatically different.

Core components of B2B branding

Here are the core components of winning B2B brands: 

1. Memorability: When your ideal customer has a problem you solve, are you the first company they think of? Take HubSpot for example.

When someone says "inbound marketing," most people immediately think of them. 

2. Trust: B2B purchases involve multiple stakeholders and significant risk. Your brand needs to signal reliability and competence at every touchpoint. 

Companies like Salesforce have built massive trust through consistent delivery and thought leadership.

3.Differentiation: What makes you distinctly different from competitors? Not just features, but your unique approach, methodology, or perspective. 

‍Gong didn't just build another sales tool; they pioneered "Revenue Intelligence."

4. Consistency: Every email, every LinkedIn post, every sales call should reinforce the same brand promise. 

In fact, consistent messaging increases revenue by 20%+ because it builds the predictable experience that B2B buyers need to feel confident in their decision.

5. Emotional connection: Yes, even in B2B. People buy from people, and decisions are often emotional even when they're backed by data. 

‍Slack didn't just sell "team communication"—they sold the feeling of being more connected and productive with your colleagues.

6. Adaptability: Your brand needs to evolve with market changes while maintaining its core identity. 

‍Microsoft's transformation from "old enterprise software" to "modern cloud leader" is a masterclass in brand evolution.

Why branding matters for B2B companies?

A strong B2B brand marketing strategy directly impacts your bottom line. 

Companies that advance from basic to mature brand marketing see a 25% increase in return on marketing investment. Here's what that looks like in practice:

• Premium pricing power: Strong brands possess high brand equity, which allows them to charge more for the same or similar products compared to competitors.
• Shorter sales cycles: Strong brands reduce buying friction. When prospects already trust and understand your value, sales conversations focus on fit rather than education.
• Higher quality leads: Brand recognition attracts better prospects who are already pre-qualified by your positioning. These leads convert faster and stay longer.
• Reduced customer acquisition cost: Word-of-mouth and brand recognition reduce your dependence on paid acquisition.
• Talent attraction: Strong brands attract better employees who become advocates. Great people want to work for companies they're proud to represent.

B2B vs B2C branding differences

While both B2B and B2C branding aim to build trust and drive preference, the path to get there is completely different. Here's where the two approaches differ:

5 Proven B2B branding strategies with examples

In this section, I'll break down top B2B brand strategy examples, why and how each works, who's doing it right, and how to implement it yourself.

1. Let your leaders own the conversation

Transform your employees—from leadership to specialists—into visible industry experts. B2B buyers want to know they're working with skilled professionals who understand their challenges, not faceless corporations.

Who’s already doing this well

1. Adam Robinson, built RB2B into a $25M bootstrapped SaaS company by growing his LinkedIn following to 132K through transparent revenue sharing and go-to-market insights.

‍

2. Another great example is how Storylane's entire team actively shares product updates, customer wins, and industry insights on LinkedIn. Their authentic employee voices reinforce the brand's expertise in demo creation while building personal relationships with prospects

BTW, have you seen Storylane's new website powered by ThunderClap? It's a perfect example of how consistent branding across all touchpoints strengthens overall brand perception.

What’s next

• Have your execs share meta content on LinkedIn, the preferred platform for a B2B audience. They can talk about their wins and failures, and their unique stances on industry topics. 
• You can also get them speaker slots at industry conferences and podcasts. 

2. Create “Hard-to-copy” branded media properties

Instead of chasing trends or paying for temporary visibility, create original research and owned content that establishes you as the definitive source in your industry. 

When your insights get quoted and your content gets consumed regularly, you control the conversation.

Who’s already doing this well

Ahrefs provides a masterclass in branded media with its blog and podcast. 

Source: https://ahrefs.com/blog

Ryan Law, the director of content marketing at Ahrefs, and his team consistently publish original research on their blog that gets widely referenced across the SEO community. A recent example is their "The Great Decoupling” post that people can’t seem to talk about enough on LinkedIn.

Source: https://www.youtube.com/@ahrefspodcast 

On the other hand, their podcast, hosted by CMO Tim Soulo, just passed 100,000 listens by featuring candid conversations with successful founders and marketers. 

Instead of product pitches, listeners get actionable insights about scaling businesses—positioning Ahrefs as strategic advisors, not just software vendors. Together, these properties ensure that when people think "SEO expertise," they think Ahrefs first.

What’s next

• Start with one content property that showcases your expertise (blog with original research)
• Expand into different formats to reach various learning preferences (podcast, video, newsletter)
• Create a signature series that people expect and anticipate
• Use your unique data and insights to drive content that competitors can't replicate
• Cross-promote between properties to build a unified media ecosystem
• Consistently publish valuable content that establishes thought leadership

3. Test your way to better brand positioning

Don't guess what resonates with your market—test it. Use data to validate which positioning, messaging, and value propositions actually drive conversions.

Who’s already doing this well

Date: September 2024

Source: https://web.archive.org/web/20240101000000*/https://www.notion.com/ 

Now: 

Notion spent 2024 testing AI positioning. They tested different headlines, feature prioritization, and messaging approaches across their marketing campaigns. The result? They completely shifted to "The AI workspace that works for you," possibly because it resonated better with their target audience. 

However, keeping up with evolving brand positioning while scaling your business can be challenging. That's where expert help comes in. 

Partner with ThunderClap, an award-winning B2B design and branding agency, to help you create clear brand identity and messaging that resonates.

“As an early-stage company, we needed a clear brand identity and messaging before launching. ThunderClap delivered exactly that—concise, impactful copy and branding that feels right.” - Karan Mehta, Founder, Rezolv

What’s next

• A/B test different value propositions in your ads and landing pages
• Survey customers about which messaging resonates most strongly
• Test positioning with different audience segments
• Use tools like Unbounce or Optimizely for systematic testing
• Track both conversion metrics and brand perception changes

4. Build a tribe, not just a customer base

Create communities where customers help each other succeed. When people identify as part of your tribe, they become evangelists who recruit others and defend your brand.

Who’s already doing this well

Source: https://trailhead.salesforce.com/en/trailblazercommunity 

Salesforce's Trailblazer is a perfect example of this strategy. This community has over 5 million members who earn badges, attend local meetups, and help each other succeed with Salesforce. They've turned customer education into a movement. 80% of Trailblazers report that engaging in the Community helps extend their Salesforce capabilities, increase efficiency, and reduce costs. 

What’s next

• Create certification programs that add value to customers' careers
• Host regular user conferences and local meetups
• Build online communities where customers can help each other
• Provide exclusive access and networking opportunities for advocates

5. Build your brand credibility through smart partnerships

Partner with companies that your target market already trusts. Strategic partnerships can instantly transfer credibility and provide access to new audiences.

Who’s already doing this well

Source: https://blogs.microsoft.com/blog/2025/01/21/microsoft-and-openai-evolve-partnership-to-drive-the-next-phase-of-ai/ 

OpenAI's partnership with Microsoft didn't just provide funding and infrastructure—it gave OpenAI instant enterprise credibility. It transformed them from "interesting AI research company" to "enterprise-ready AI platform." 

What’s next

• Partner with established players your customers already trust
• Co-create content and research with respected industry leaders
• Pursue integration partnerships with platforms your customers use
• Collaborate on joint marketing campaigns and events

How to measure B2B branding ROI?

Measuring the success of your B2B brand awareness strategy goes beyond vanity metrics. Here's what actually matters:

• LLM visibility: LLMs tend to recommend brands that appear frequently in their training data, essentially, the brands that have a strong online presence and industry recognition. 
• Brand search volume: Monitor branded keyword searches and direct website traffic. Growing unprompted brand interest indicates your strategies are working.
• Share of voice: Measure your participation in industry conversations across social media, publications, and events. This shows whether your thought leadership efforts are gaining traction.
• Pipeline impact: Connect branding activities to actual deals by tracking brand-influenced leads, sales velocity, and deal size. This is where branding proves its revenue impact.
• Competitive positioning: Monitor win rates against specific competitors and pricing premiums you can command. Strong differentiation shows up in these metrics.

Speaking of ROI, if you're partnering with ThunderClap for your branding and web design, you can stay assured that you'll get a bang for your buck.

For example, we recently worked with ClearlyRated. They came to us wanting a website redesign. You'd think that would entail giving the site a new look, playing with colors and layouts, but we didn't stop there.

We spent time with their sales, marketing, and product teams. We helped them clarify their positioning and figure out what truly matters to their customers.

The whole thing took about eight weeks, and now they've got a site that works as hard as their sales team does.

If you're tired of websites that look pretty but don't drive results, let's talk. Book a call with us and we'll show you how strategic branding can transform your business.

Top B2B branding mistakes and how to fix them

Even with the best intentions, many B2B companies make critical branding errors that waste resources and confuse their market. Here are the most common mistakes and how to avoid them:

Partner with ThunderClap, an award-winnin

1. Treating branding as a cosmetic exercise

The biggest mistake B2B companies make is thinking branding equals a new logo, website redesign, or color palette refresh. This surface-level approach ignores the strategic foundation that makes brands truly powerful.

What this looks like:

• Spending months perfecting a visual identity while the messaging remains unclear
• Launching a "rebrand" that changes everything visually but nothing strategically
• Focusing on how you look instead of what you stand for

Why it fails: Visual identity without strategic positioning is just decoration. Your prospects care more about whether you understand their problems than whether your logo is trendy.

How to fix this: Start with strategy first. Define your positioning, value proposition, and differentiation before you touch any visual elements. Your brand identity should reflect your strategic positioning, not drive it.

2. Creating a false choice between brand and performance

Many B2B marketers get trapped in the "brand vs. performance" debate, believing they must choose between building long-term brand equity or driving immediate conversions.

What this looks like:

• "We can't measure brand impact, so let's focus only on lead generation."
• Cutting brand initiatives during budget tightening while doubling down on paid ads
• Running separate "brand" and "performance" campaigns that don't reinforce each other

Why it fails: You end up with the worst of both worlds—higher acquisition costs and lower customer lifetime value. Performance campaigns without brand context attract bargain hunters who choose based on price alone. These customers are expensive to acquire, quick to leave, and unlikely to refer others.

How to fix this: Integrate brand messaging into all performance campaigns. Every ad, email, and landing page should reinforce your positioning while driving conversions. Track both immediate and long-term impact.

3. Inconsistent brand experience across touchpoints

Your brand promise means nothing if it's not consistently delivered across every customer interaction, from marketing to sales to customer success.

What this looks like:

• Marketing promises one thing, sales says another, and customer success delivers something different
• Professional website but unprofessional sales materials
• Thought leadership content that doesn't align with actual product capabilities

Why it fails: Inconsistency breeds distrust. B2B buyers are already risk-averse, mixed messages make them even more cautious about choosing you.

How to fix this: Create brand guidelines that cover messaging, tone, and positioning across all departments. Regularly audit customer touchpoints to ensure consistency.

4. Playing it too safe with positioning

Many B2B companies choose generic positioning that offends no one but excites no one either. They end up blending into the competitive landscape instead of standing out.

What this looks like:

• Using industry buzzwords like "innovative," "scalable," or "best-in-class"
• Trying to appeal to everyone instead of owning a specific niche
• Avoiding controversial or opinionated stances on industry issues

Why it fails: Generic positioning makes you forgettable. When you sound like everyone else, prospects have no reason to choose you over competitors.

How to fix this: Take a clear position on what matters to your ideal customers. It's better to be loved by your target market and ignored by others than to be merely "acceptable" to everyone.

5. Expecting immediate results from brand investments

Branding is a long-term investment that compounds over time. Companies that expect quick wins often abandon effective strategies before they have time to work.

What this looks like:

• Launching thought leadership content and expecting immediate lead generation
• Changing brand strategy every quarter based on short-term performance
• Cutting brand budgets when they don't see immediate ROI

Why it fails: Brand equity builds gradually through consistent reinforcement. Strong brands become the "default choice" after months or years of consistent messaging and delivery.

How to fix this: Set realistic timelines for brand impact. Measure leading indicators like brand awareness, share of voice, and consideration alongside conversion metrics. Commit to consistent execution over at least 12-18 months.

‍

Need help executing your B2B brand strategy?

By now, you know everything there is to building winning b2b branding strategies. Let’s talk about execution!

If you’re starting with a website redesign to reflect your new positioning, you should know that it takes a village. 

Think about it: you need conversion copywriters who understand B2B psychology, designers who can create compelling visuals that convert, developers who can build without breaking functionality, and strategists who can tie it all together cohesively.

That's where ThunderClap becomes your perfect execution partner. 

We handle the entire brand-to-website transformation—from strategic messaging and conversion copywriting to design and Webflow development. 

We’ve helped 129+ B2B brands like Amazon, Storylane, Razorpay, Z47, and ClearlyRated, transform their positioning into stunning websites that leave a lasting brand impression on every visitor. 

Let us do the same for you. Book a demo with us today!

‍

Did you know that 29 percent of business is now conducted online in 2024? Enterprise web design is now the critical foundation for large-scale organizations looking to capture this growing market.

However, creating a worthwhile enterprise website isn’t simply about aesthetics. With over 80 percent of digital customers demanding more self-service options, your enterprise website must balance functionality, user experience, and conversion optimization. In fact, Bidnamic found that conversion rates increased 17 percent for every second a website loaded faster.

Enterprise websites differ significantly from small business sites. They serve a larger operational scale, manage more user data, and run more complex interactions that must integrate seamlessly with your CRM, ERP systems, and payment gateways. Additionally, with 47.8 percent of all website traffic coming from search, your enterprise web design strategy needs to accommodate substantial content volumes while maintaining performance.

Whether you’re working with an enterprise web design agency or considering Webflow enterprise web design services, this guide will walk you through proven best practices and outstanding examples that show what truly successful enterprise websites look like in action.

What Makes Enterprise Web Design Unique

Enterprise web design is a fundamentally different challenge compared to creating websites for smaller organizations. The distinction goes beyond mere size. It is about managing complexity at scale while delivering exceptional performance under demanding conditions.

Scale, complexity, and performance needs

Enterprise websites must handle higher traffic volumes than standard websites. When Amazon calculated that a one-second slowdown in page load time could cost them $16 billion in annual sales, it showed how critical performance becomes at enterprise scale. These sites process extensive data that require sophisticated optimization strategies.

Performance at the enterprise level isn’t just about faster servers. 

As one industry expert notes, there are two approaches to solving performance problems: 

“You could choose to increase the size of the gas tank, or you could improve the engine’s performance. Simply throwing more hardware at performance problems eventually reaches its limits. Instead, enterprise websites need efficiency improvements through caching methods, optimized loading techniques, and strategic bottleneck elimination.” 

Furthermore, enterprise websites must scale reliably. They need to accommodate both steady growth and unexpected traffic spikes from widespread press attention or viral content. What might be manageable data collection at small scale often becomes overwhelming at high volume, necessitating integrated CRM systems and sophisticated content management solutions.

Differences from small business websites

Unlike small business websites, enterprise sites typically serve diverse audiences with varying needs. Consequently, they require more thoughtful information architecture to help users navigate efficiently. Poor structure on large sites leads to frustration, resulting in high bounce rates and lower engagement.

Security requirements also differ dramatically. Enterprise websites need multi-layered security protocols rather than standard measures. They must implement authentication methods like single sign-on (SSO) and two-factor authentication while ensuring SOC 2 compliance across five key requirements: security, availability, processing integrity, confidentiality, and privacy.

Notably, the level of customization and integration distinguishes enterprise websites. They must connect with various in-house and third-party applications, including:

• CRM and ERP systems
• Payment gateways and analytics 
• Marketing automation software
• E-commerce platforms

Why strategy matters more at scale

Strategic planning becomes even more important for enterprise websites. According to a 2023 McKinsey study, nearly 66% of enterprise web development challenges result in project derailment due to underestimated technical complexity. Without crystal-clear objectives and thoroughly documented requirements, even skilled development teams struggle to deliver expected results.

The consequences of poor strategic planning at enterprise scale are severe. Features no one requested get built while critical functionality gets missed. Stakeholders become frustrated when deliverables don’t match expectations, and timelines stretch through endless cycles of rework.

A well-structured enterprise web design is built with scalability in mind with scope for expansion without requiring costly rebuilds. 

5 Best Practices for Enterprise Web Design

_{Image Source: Webstacks}

“Design isn’t finished until somebody is using it.” 

— Brenda Laurel, Designer, researcher, and pioneer in human-computer interaction

Successful enterprise websites don’t happen by accident. They result from design strategies that are tailor-made for the unique challenges of large organizations. Let’s explore the essential best practices of effective enterprise web design.

1. Build for scalability and future growth

Enterprise websites must grow alongside your business without requiring complete rebuilds. Initially, focus on infrastructure solutions like cloud hosting, load balancing, and auto-scaling server configurations to handle both steady growth and unexpected traffic spikes. A scalable architecture maintains performance during high-volume periods. So, your site remains responsive even as user numbers increase. 

Shopify’s website is an excellent example of building for scalability. The structure and navigation are designed to grow without overwhelming the user. Shopify divides its offerings into clear categories such as ‘Start,’ ‘Sell,’ ‘Market,’ and ‘Manage, allowing users to choose as more features are added.

• Shopify’s site architecture is designed to accommodate new product features and expansions without disrupting user experience.
  
• The clean, categorized content helps Shopify scale, adding more services or updates without cluttering the user interface.
  
• Their flexible navigation system ensures scalability in content and product offerings.

2. Create a clear and intuitive information architecture

Information architecture (IA) is the blueprint for your website’s organization. A well-structured IA helps users find what they need quickly, improving engagement and reducing frustration. Unlike sitemaps (which are just one component), comprehensive IA is an entire knowledge system that makes content findable. Your IA should include controlled vocabularies, taxonomies, and carefully planned navigation systems. 

Atlassian’s website stands out for its well-structured content for different industries, team roles, and use cases, for a personalized user journey.

• The site uses a role-based navigation system (e.g., Product Manager, Developer, etc.), letting users find the solutions that best fit their needs.
  
• Clear headers and distinct sections for each product and solution so that users can find information with minimal effort.

3. Use a consistent and flexible design system

A design system provides your organization with reusable components and standards that maintain brand consistency across all digital properties. This collection of pre-approved elements like buttons, layouts, typography rules, etc, allows teams to work without reinventing common elements. Maintain documentation for all components, patterns, and guidelines to support onboarding and consistent implementation.

GitHub has thrown the traditional rulebook out the window with their developer-focused design that feels more like a cool tech product than a business platform. Their website has dark mode, neon accents, and futuristic visuals that align with their coding audience. It’s like they’ve created an environment where developers feel right at home. GitHub’s approach teaches an important lesson: enterprise design can express creativity and personality, as long as it’s aligned with what your users actually want. 

• GitHub’s website uses a consistent set of visual elements, including typography, color schemes, and iconography.
  
• The flexibility of the design system leaves space for new features without disrupting the overall aesthetic.

4. Optimize for mobile and responsive design

With over 60% of organic search visits now occurring on mobile devices, responsive design is mandatory. Your enterprise site must adapt to different screen sizes and devices. Prioritize mobile navigation, readability, and accessibility while ensuring fast loading times. Mobile optimization directly influences both user experience and search rankings. Utilize CSS grid layouts and size percentages to create layouts that adapt automatically to different screen dimensions.

Zendesk is a strong example of mobile optimization and responsive design. The website has user experience consistent across all devices.

• The website automatically adjusts to different screen sizes, maintaining usability on mobile.
  
• Mobile navigation is simplified, with easily tappable buttons and menus for interaction on smaller screens. 

5. Focus on conversion and user engagement

Ultimately, your enterprise website must drive business outcomes through conversions. Implement A/B testing to compare different versions of web elements and determine which performs best. Simplify forms by reducing unnecessary fields and providing clear error messages. Simultaneously improve site speed, as faster-loading pages consistently show higher conversion rates. Personal touches like tailored content and recommendations based on user behavior can also increase engagement.

HubSpot is renowned for its focus on conversion optimization. The brand uses its website to drive conversions through clear CTAs, personalized content, and engaging user experiences.

• HubSpot’s site has multiple CTAs that guide users through the sales funnel, encouraging sign-ups, consultations, and more.
  
• It uses personalized content, such as resources and case studies, to engage enterprise users and convert them into leads.

🤝See what Industry Experts have to say

“ThunderClap dove deep into the research for our product, from strategy to design and development, all with a sharp focus on CRO. We couldn't have asked for better partners.”

                                                                                            - Ankita Chaturvedi, GTM Lead, Shopline

The Role of UX in Enterprise Websites

_{Image Source: Koru UX}

“If we want users to like our software, we should design it to behave like a likable person: respectful, generous and helpful.” 

                                    - Alan Cooper, Software designer, ‘Father of Visual Basic’, author of ‘About Face’

Designing for multiple user types

Consider designing a tool that works equally well for engineers and HR managers with minimal technical skills. This multi-audience approach requires careful planning:

• Role-based personalization: Different departments need different interfaces displaying only relevant functions and information
• Proficiency adaptation: Interfaces must accommodate both power users and occasional visitors
• Context-specific workflows: Enterprise UX requires building specific onboarding paths for different roles and intended outcomes 

Unlike consumer websites, enterprise platforms must bridge these needs without sacrificing usability for any group. 

Balancing aesthetics with function

The relationship between visual appeal and usability is complex in enterprise contexts. Although the aesthetic-usability effect causes users to perceive attractive products as more usable, functionality remains paramount. Enterprise UX prioritizes regulations, data safety, and functional requirements over purely visual considerations.

Beyond mere appearances, enterprise UX must focus on productivity. While consumer UX shows enjoyment and simplicity, enterprise UX exists to boost productivity, reduce errors, and support business processes.

This balance requires thoughtful design decisions. 

Reducing friction in user journeys

User friction is particularly damaging in enterprise contexts. Identifying these obstacles is challenging since only a small percentage of frustrated users actively report problems; most simply abandon the task. 

• Session recordings that replay user interactions step-by-step
• Heatmaps showing areas of user activity and frustration
• User flow analysis identifying common paths and bottlenecks

Minimizing friction involves streamlining workflows and eliminating unnecessary steps. For enterprise platforms, this means providing intuitive navigation, consistent interface elements, and clear paths to completion.

Choosing the Right Enterprise Partner

The foundation of your enterprise website determines both its capabilities and limitations. Selecting the right webflow enterprise partner requires careful consideration of your needs.

Webflow Enterprise Partners empowers teams to visually build, manage, and optimize web experiences at scale. All backed by enterprise-grade security. Working with certified partners provides several advantages:

• Access to specialists who understand complex integration requirements
• Security protocols for protecting sensitive business data
• Scalable solutions that grow alongside your enterprise
• Expert implementation of time-saving automation workflows

A reliable tech stack created with qualified partners allows teams to focus on high-impact work instead of troubleshooting problems. Ultimately, as the 2023 Stack Overflow Developer Survey revealed, 63% of respondents spent at least 30 minutes daily troubleshooting issues. This time could be better invested in optimization and product development.

The Bottomline 

Creating a successful enterprise website takes more than good looks. It needs to be fast, easy to use, mobile-friendly, and able to grow with your business. It should also work smoothly with your existing stack of CRM, ERP, and payment systems. When done right, your website becomes a lever that helps your business grow, serve customers better, and stand out from the competition.

Using best practices like clear navigation, strong design systems, and fast loading speeds can lead to more conversions, better user experiences, and stronger security. A smart strategy helps avoid costly mistakes and makes sure that your website is built to last.

From tracking how users behave to testing ways to improve conversions, CRO (conversion rate optimization) is key for B2B websites. Pick the right partner that matches your current needs, and use the selection tips we shared to make the best choice. But if this feels overwhelming, you don’t have to do it all yourself.

You can work with the leading website design agency, ThunderClap. We’re Webflow-approved and have helped B2B brands like ConsultAdd, CloudTech, and Storylane increase their conversions and grow online. 

Want to see what we can do for you? Book a call with us today.   

If you're running a creative agency, marketing firm, or B2B consultancy, chances are you've hit a wall when trying to scale. You want to grow. But your design team is overloaded, your delivery timelines keep slipping, and your client expectations keep rising. Sound familiar?

Here’s the kicker: you don’t need to build a bigger in-house team to deliver top-tier websites at scale. You need a smarter solution. That is where White Label Web Design Services come into play. Scale faster without sacrificing quality, control, or brand consistency.

In this guide, we’ll break down everything you need to know about white label web design, why it matters, and how top-performing brands leverage it to serve more clients, faster. Let’s dive in.

What is White Label Web Design?

White Label Web Design is a business model where a third-party agency designs and develops websites on behalf of your agency, but under your brand name. The end client sees your logo, your communication, and your strategy, while the actual production happens behind the scenes.

Let’s look at a practical example:

A boutique SaaS marketing agency signs a new client needing a full Webflow site in under three weeks. Instead of hiring a new designer or turning down the work, they partner with a white label web design agency. That agency builds the site, hands over the files, and the original firm delivers it to the client, branded as their own.

That’s white label SaaS web design in action.

Unlike freelancers or outsourcing marketplaces, white label web design services integrate into your operations. You maintain client relationships, creative direction, and final delivery, without stretching your internal bandwidth.

What is White Labeling in Web Design? (And How It’s Different from Outsourcing)

You might think, “Isn’t this just outsourcing?” Not quite.

Let’s clarify the difference:

White labeling in web design means you deliver high-quality work while retaining full brand control. The client never knows that an external team built their website. And more importantly, they don’t need to.

At ThunderClap, we offer white label web design & development services purpose-built for B2B agencies. Our partners scale confidently, knowing we maintain the standards and processes they’ve worked hard to establish.

Need proof? Explore how we help B2B teams maintain a consistent user experience post-launch in our Webflow Website Maintenance Best Practices blog.

Also read: Improve Your Webflow Website with the Actionable Insights

Top Benefits of Using White Label Web Design Services

If you want to scale your agency or consultancy without blowing up your margins, white label services are a smart path forward. 

Cost Efficiency

Hiring top design talent in-house costs a fortune, especially if you want them skilled in Webflow, Figma, and Framer. Then add HR costs, tech stack subscriptions, and training time. Not scalable.

White label web design services give you access to expert teams without the overhead. You pay only for what you use. 

Scalability

New client onboarded? No problem.

A white label web design reseller relationship lets you scale instantly. Instead of scrambling to hire or reshuffle internal resources, you spin up new projects with your white label partner.

This agility means you never say “no” to a project because of capacity. 

Faster Turnaround

Your clients expect rapid delivery, especially in B2B, where time-to-market directly impacts growth. Internal bottlenecks kill momentum.

White label partners deliver fast, repeatable processes because that’s their entire focus. They live and breathe design systems, style guides, and handoffs. The result? Lightning-fast turnarounds and happier clients.

Want to learn how fast turnarounds impact conversions? Check out our B2B Conversion Rate Optimization Tools guide for performance tips you can pair with fast site launches.

Specialized Talent Access

Let’s say your client needs custom interactions, dynamic CMS filtering, or multi-language architecture. You don’t need to upskill your team overnight.

White label design agencies bring niche expertise across platforms, verticals, and technologies. You get access to specialists without committing to a long-term hire.

And because ThunderClap specializes in B2B industries, our design and dev teams understand how to architect for product complexity, lead capture, and stakeholder buy-in.

Client Retention and Satisfaction

Deliver late once, and clients forgive you. Do it twice, and they start looking elsewhere.

White label web design helps you overdeliver consistently. You show up with modern designs, custom builds, and fast deployments. Your clients stick around. Your referrals go up.

We see this firsthand across agencies that partner with us. They retain more clients, close bigger retainers, and expand into new service verticals. 

Brand Reputation 

The final site has your name on it. So quality matters.

White label partners understand that their success depends on yours. They protect your reputation by delivering polished, brand-aligned work. 

🤝See what Industry Experts have to say

“ThunderClap has been an invaluable partner for us. Their speed of execution, high-quality work, and transparent communication make them stand out. We trust them completely to deliver on time without compromising on quality. It’s rare to find an agency this reliable, and that’s why we keep coming back."

                                                                                       
— Matt Cope, Co-founder, Overpass Studio

Key Services Offered by White Label Web Design Agencies

White label web design agencies provide services that go beyond creating websites. These specialized partners offer a full suite of solutions that keep your clients satisfied while you focus on growing your business.

Website design and development

Expert white label providers deliver everything from simple landing pages to complex platforms under your brand name. They typically work across major platforms, including WordPress, Webflow, Framer, etc. Their teams combine creative design skills with expertise to build responsive, user-friendly websites that drive conversions. Instead of struggling with in-house developers, you gain immediate access to experienced professionals who understand both aesthetics and functionality.

Related read: 11 Best Web Design & Development Companies in India 2025

Website maintenance and hosting

Once a website launches, ongoing support becomes crucial. Most white label partners offer maintenance packages that include daily backups, security updates, and 24/7 monitoring. They handle elements like plugin updates, malware removal, and performance optimization so you don't have to. 

SEO and digital marketing add-ons

Leading white label agencies integrate digital marketing services with their web design. These typically include SEO optimization, content strategy, PPC management, and local search services. Some providers offer specialized marketing dashboards that track performance metrics across platforms.

Custom branding and white label dashboards

Modern white label partners provide customizable dashboards that reinforce your agency's identity. These platforms let you upload your logo, match brand colors, and even host dashboards on your custom domain. Some offer white-labeled mobile apps that clients can use to track their website's performance. 

White Label Web Design Resellers: Who Needs Them?

You don’t need to be a massive agency to benefit from white label design. Here’s who gains the most:

Creative Agencies

If you focus on brand strategy or content marketing, web design may not be your core service, but clients still expect it. A white label design partner fills that gap, helping you offer full-service packages.

Marketing Firms

Agencies that build growth funnels, ads, and SEO need fast, conversion-optimized websites to match. Instead of hiring a dev team, partner with a white label web design reseller who knows how to ship high-performance marketing sites.

Webflow Developers

You know the technical side. But design? Not your jam. Let a white label design team handle UI/UX while you focus on implementation.

Alternatively, if you design in Webflow but can’t handle the volume, ThunderClap helps you multiply capacity, without diluting quality.

SaaS Consultancies

Many SaaS consultants offer go-to-market, product-led growth, or RevOps services. Offering web design under your brand expands your value proposition. Also, it keeps you at the center of client growth conversations.

What to Look for in a White Label Web Design Agency

Not all partners are created equal. Here’s what you should demand from your white label provider:

• Proven B2B tech Experience: Do they understand PLG websites, demo CTAs, lead capture, and onboarding UX?
  
• Webflow Expertise: Can they handle CMS collections, conditional logic, and animations inside Webflow?
  
• Tight Turnaround Times: Can they launch MVPs in under four weeks?
  
• Design Consistency: Do they follow a design system? Or start from scratch every time?
  
• Transparent Communication: Do they offer PM support and clear handoffs?
  
• White Label Processes: Can they deliver under your brand guidelines, using your systems?
  

At ThunderClap, we check all the boxes. We’ve helped agencies scale from 3 to 30 projects a month using our white label design framework.

If you want a partner that’s invisible to your client but indispensable to your team, book a free demo.

Pro Tip: What Most Agencies Get Wrong

At ThunderClap, we’ve helped dozens of agencies streamline their white label operations. Here’s the most common mistake we see:

Most agencies treat white label partners like freelancers, not extensions of their team.

This mindset leads to inconsistent results, unclear expectations, and brand misalignment.

Treat your white label agency like a strategic partner. Share your SOPs, your positioning, and your target personas. When we act like your in-house team, the results speak for themselves.

Use Cases & Scenarios: How Agencies Win with White Label

Scenario 1: Overflow 

A fast-growing SEO agency lands 12 new SaaS clients in Q2. Their internal designer can’t keep up. They partner with ThunderClap to deliver pixel-perfect Webflow sites. They are: on time, under budget, and without hiring.

Scenario 2: Niche 

A paid media agency starts getting requests for landing pages and websites. Instead of building an in-house design team, they white label everything through ThunderClap. They turn web design into a new revenue stream.

Scenario 3: Reputation 

A consultancy wants to offer enterprise-grade websites but lacks design and development skills. ThunderClap builds every site behind the scenes. The consultancy’s brand grows, and they raise their pricing.

Scenario 4: Productization

A fractional CMO builds a productized service package for early-stage SaaS startups. ThunderClap provides the Webflow sites, landing page variants, and A/B testing templates. Everything is white-labeled under the consultant’s brand.

Scale Smarter & Win More Clients

White label web design services aren’t a shortcut; rather, a strategy. If you want to deliver high-quality websites under your brand without the stress of hiring, training, or micromanaging, white label partners like ThunderClap give you the infrastructure to grow. You stay focused on strategy, client relationships, and scaling your agency. We handle the design and dev execution with zero compromises.

Ready to scale your agency with a white label web design partner who actually understands B2B? Book a Free Demo with ThunderClap. Let’s turn your bandwidth bottlenecks into growth.

If you work in B2B SaaS, you might have heard that the B2B buyer’s journey is complex and non-linear. B2B SaaS is a space filled with tools that can potentially impact your business and contribute to the bottom line. In 2024, there are said to be over 17,000 B2B SaaS businesses worldwide!

While the number is staggering, what it indicates is the market is huge and buyers today have ample choices to choose from. Your website design and user experience then prove to be an important factor that can influence their purchase decision. 

In this article, we’re going to deep dive into the B2B buyer’s journey and how to leave a lasting impact on your buyer to simplify their decision-making. Look for the examples we share and the best practices we talk about to see an uptick in your conversions and user engagement. 

What is B2B website design?‍

Before we dive into design, let’s understand the B2B buyer’s journey a little more clearly. As we’ve established before, the B2B buyer today has numerous choices to choose from. Then why are the sales cycles long and need numerous touchpoints? 

The B2B buyer requires a good mix of digital and human interactions throughout their journey. The process includes product adoption by the organization, considerable investment with an estimated ROI, buy-ins from multiple stakeholders across the organization, etc. All these factors make the buyer journey complex and with the increasing choices they have today and the frugality or effectiveness to spend their budget, the B2B buyer is more conscious today of making the right purchase decision than ever before. 

Research says, 90% of B2B buyers research 2-7 websites before making a purchase. The first action you’ll take after hearing about a business or a tool is to google it. What happens if the website design is unappealing or the site takes forever to load?

One misstep and you’ll be out of the consideration game. The B2B buyer’s journey, like every other marketing journey, goes through the same phases - awareness, interest, consideration, purchase, and advocacy. 

HubSpot seems to think that a B2B buyer will have around 8 touchpoints with your brand before they finalize the purchase. Your website can serve them at various stages of their journey. Hence, it’s critical to think about your design and web development. 

Website designs differ significantly in B2B than they do in B2C. Unlike B2B, B2C purchase cycles are shorter, aim for immediate emotional engagement, and are mostly targeted towards individual consumers. 

B2B websites however need to appeal to multiple stakeholders, highlighting industry expertise, and feature in-depth content, with a design that focuses more on professionalism and functionality.

The goal of a B2B website should be to make the discovery and consumption of important assets as simple as possible for your B2B buyer. This includes simplifying navigation, having structure, well-informed layouts, social proof, case studies, and a high-performing website while maintaining brand differentiation.

Here are a few examples of B2B SaaS brands that have gotten it right. Grab your notes and write away!

List of Examples of B2B Web Designs

1. Asana

A clean and user-friendly interface helps Asana’s users to easily find and consume the information they need. The intuitive navigation and the compelling visual storytelling elements featuring real customers only makes the user experience more authentic. 

‍2. MailChimp

Mailchimp’s website reflects the brand identity with a strong focus on value proposition and credibility. A structured layout with key elements like social proof, impact metrics, and resources makes the content consumable for the users instead of overwhelming.

3. Unity

The immersive experience right on the hero fold never fails to hook the users when they first visit your website. Since it’s a creative platform, Unity has taken the liberty to showcase what using their tool can get you instead of overly focusing on content that talks about features and benefits. 

4. DocuSign

Designed with clarity and simplicity, DocuSign's website is yet another inspiration for you. The simplified navigation just focuses on the one product they want to bring notice to while showcasing prominent CTAs. With an intuitive navigation to explore their website seamlessly, the website also features a chatbot to aid user’s journey. 

5. Zendesk

Unlike a faceless product website that talks about its features endlessly, Zendesk decides to keep it simple. Featuring humans that don’t appear stocky, Zendesk includes important elements like social proof, interactive product demos, and resources in a structured way that can influence the B2B buyer while maintaining a consistent brand experience. 

6. Dynatrace 

The vibrant use of colors and clean and minimal interface make the website easy to play with. It also effectively uses real estate with transitions that justify-content without making it seem too much to read through. A clear sneak peek into the product sets the expectations right from the get go. 

7. BlackLine

A simplified layout with streamlined navigation aids user experience. A minimalistic color palette brings users’ attention to the content that is shown on the website. Focus on customer logos, impact metrics and reasons why user’s should consider Blackline ensure creating good recall for the brand. 

8. Datadog

An immersive animation of the hero can hook the user and make them curious to know more about the platform. A clear focus on a primary CTA and dynamic representations of the features only add to users’ curiosity. 

Now that you have an insight into what goes into building an effective B2B website, here are 10 best practices for you to get started today!

‍10 Best Practices for B2B Web Design

1. Understanding Your Audience

Perhaps this is a no-brainer, but often gets missed out. If you are targeting CEOs and leadership of your potential customers, having casual messaging, with unprofessional elements might not be well received. Find a couple of ICPs (Ideal Customer Profiles) you want to target and chart out your visual design to appeal to them and appear functional and professional.

Also read: SaaS Website Design That Converts: 7 Must-Have Elements to Win More Signups

2. Strategic Planning and Goal Setting

Even though a website is an important asset in your arsenal, we’ve seen not a lot of thought and resources go into maintaining it. What good is a website if it is not serving a purpose? Once you have your target audience decided, finalize what goals they care about and create a website strategy on how you will influence and achieve these.

3. User Experience (UX) Design

The B2B buyer’s journey is complex as it is, your only job is to make exploring your website as simple as possible. Keep the navigation easy to browse through, and improve discovery for assets they care about like testimonials or case studies. Don’t add a lot of content that can be overwhelming to read, or don’t use over-the-top colors or transitions. 

4. Visual Design Principles

An important factor to consider is your brand identity and consistency. Your website is one of the numerous touchpoints where your potential buyer interacts with you. Creating a completely different visual identity can hamper the recall of your ads, events, or offline collaterals. Ensure visual design principles like hierarchy, simplicity, readability, and accessibility are well executed.

5. Content Strategy

Content is important to your buyer at all stages of the user’s lifecycle. When they aren’t aware of your product, your feature pages and solution pages give them the necessary insights. In the consideration and interest phase, they would like to read more about the impact you have generated for other renowned brands. Finally, to solidify their decision, they might look for credibility symbols like reviews, media coverage, and awards. Ensure that all these pieces are easier to find when they are needed. 

6. Technical Consideration

Over 60%of website traffic comes from mobiles. If your website isn’t optimized for mobile or appears distorted, it might sully the impact of all your marketing efforts. Create a website that is fast to load, passes all the vital checks, and keep optimizing for performance.

7. Lead Generation and Conversion Optimization

Along with all the efforts you take around visual design, there are significant strategies to be made around conversion. If you are not clear on what you want your users to do, a beautiful website is still not going to influence your sales pipeline. Identity goals like demo requests free trials, and asset downloads that you want to push and align other elements of the website accordingly. 

8. Building Trust and Credibility

As B2B purchases require significant investment and buy-ins from multiple stakeholders across the organization, it’s important to showcase trust signals across the website that build credibility. Got featured on renowned platforms like Gartner, Forrester, or G2? Show them on the website. Feature top customer logos you serve, what your customers say about you, security credentials, and everything that your users care about.  

9. Integrating B2B Tools and Platforms

If your users are evaluating your tool, there must already be some tools that they use in day-to-day operations. Your job then becomes to convince them that your tool will not create further hassle and will integrate with any other platforms or systems they have in place today seamlessly. Feature these integrations in a separate section and talk about the joint value proposition you provide. 

10. Ongoing Maintenance and Updates

Creating a B2B website is not a one-time job. You have to continuously monitor if the website is delivering results as expected and keep fine-tuning as and when you find areas of improvement. Use tools like Google Analytics, Microsoft Clarity, or Hotjar to dig deeper into user behaviors.

{{ctaBlock}}

‍Final Words

The goal of your website isn’t just to appear beautiful, it also has to deliver results on the metrics you set up to represent user engagement and conversions. Using the tips mentioned above coupled with the leading brands using them in practice can help you take your website ahead of your competition and be effective as a touchpoint. 

Found the blog interesting and want to see how ThunderClap's B2B web design services take their clients' websites from 'Blah' to 'Aah'? Get in touch now.

I talk to over 50+ SaaS clients every week, and the one thing I hear most of them struggling with is conversions. A conversion is any business goal you want to achieve on your website. It can be a free trial signup, demo requests, newsletter subscription, ebook or case study downloads, etc. 

So what can be done to improve conversions and boost business growth? I studied some of the top brands in the world of SaaS to see how they are nudging their website users to convert better. 

Here are 20 conversion tactics you can use on your website to boost your conversions:

SaaS Conversion Optimization Hacks

1. Use consistent CTAs across the website

I recently studied the top 100 SaaS brands to discover the secrets to creating a winning above-the-fold. Although there were a lot of learnings from the study, what struck me the most was the inconsistency in the CTAs. When you have several different actions you want the user to take, chances are they are going to get confused or overwhelmed and do neither of those actions. This then results in you losing the user. 

It’s important to identify what’s the primary action you want your users to take on the website and be clear in nudging them. You can also have a secondary CTA as long as the primary, most important one stands out clearly. 

Here’s how Gong focuses on one primary CTA - Book a demo. This actionable goal is simple for users to follow. 

2. Add conversion nudges that make your users tick

Now that you have your primary CTA sorted, the next thing would be to nudge your users to click on them. This can be done in various ways - state the benefits, solve objections, add social proof, etc. 

A witty way to do this is to state the individual benefit of doing an action that can appeal to your users. Let’s look at how RevenueHero is tackling this. 

3. Give an insight into your product with tours, interactive demos, etc

Asking for a demo directly without providing any information on your product can seem risky or high commitment to your users. The process can be made seamless by giving sneak peeks or insights into your product's appearance and how it works. The goal is to help your user visualize how their life would be by using the product. It primarily answers the questions - is it easy to use? Does the UI look appealing? Does it look interesting enough for me to go and request a demo?

See how Adobe does this for their Commerce product. 

4. Handle any objections that your users could have proactively

Even a free trial can seem like a huge risk and commitment, if your users have questions regarding your offering, or how much it can cost them. You must have seen a lot of websites proactively addressing these doubts under their CTA to assure the users that it is not a risky proposition.

Here’s how Monday.com accomplishes this.

5. Leverage live updates that make your CTA actionable

What’s the best way to nudge your users to get them to take action? Tell them more people are doing it! Proof does this in a good way. The primary CTA on the website is ‘Try it for free’. Hence, the nudge below the CTA tells you that 1000+ people have signed up for a free demo in 30 days. If 1000+ people have signed up, you would think it’s at least worth a try!

Here’s how Proof does this to boost free trials. 

6. Set clear expectations of what your users get if they request a demo, sign up for a free trial, etc

Just plainly asking your users to take action without telling them what they will get after taking the said action. Take Freshworks for example, they want users to request a demo. As a demo request seems a high-commitment action, Freshworks explicitly sets the expectations on what the users can expect out of the 20-minute chat. 

7. Reduce form fields and friction for your users to make submissions easily

Taking any action on your website can seem high commitment to your users. So if you want to increase your website's conversion rate, you have to reduce the barriers to entry. What does that mean? Take Rippling’s website for example. 

The brand wants you to sign up to see Ripling in action. All you have to do is provide an email ID. Reduce the friction as much as possible for your users to convert and they will. 

‍8. Customize solutions for all your target segments

When a user visits your website, you must highlight how your platform or offering, fits exactly into their daily roles and responsibilities. A generic landing page focusing on the entire product and the use cases it offers might not influence users. 

Take the following example, Social Pilot has created separate landing pages that cater to each of their target segment, drilling down on their pain points and showcasing how SocialPilot is the way to go.

9. Quantify your customer base to showcase credibility

For your users to get into your funnel, they need to trust you first. Incorporating elements on your website to help your users build trust and make you seem reliable. Look at how Dropbox does this. 

The hero fold on the website days ‘Join over 700 million registered users’. Which indicates over 700 million people in the world use Dropbox. If such a huge customer base is adopting Dropbox, there might be something at least worth trying, right? And that’s exactly what you want your visitors to feel. 

10. Proactively list your security credentials

Physical products can be tested before purchase, but what can be done with software? Brands that use SaaS tools, mostly deal with a lot of number crunching, analysis, monitoring, etc. When data comes in the picture, an important aspect all users need to be assured of is security credentials. 

Look at how VWO, showcases their security badges to build trust and ensure compliance. 

11. Get your users to take a low-commitment action

There is a good chance that your first-time website visitors might not be completely convinced to sign up for a demo with you or a free trial. So should you let them bounce off without taking any action? No! While users are just exploring the website, a little curiosity about your platform can make them want to get updates, information on the latest trends, helpful content, etc. 

Against a demo form action, a newsletter subscription with just one input field seems harmless. This is also a good way to get your users into the funnel so you can nurture them.

12. Create interactive tools like calculators, and quizzes to get users into your funnel

It is a general perception that technical SaaS products are boring. Content marketing around interesting topics and the latest industry trends can only take you so far. What seems to be working for brands is creating interactive content. Interactive tools like calculators, quizzes, and assessments, capture the users’ attention and get them to participate in a fun way without being salesly.

HubSpot has created some helpful tools that can inform their users about key concepts like persona, website health, brand creation, etc.

13. Create consumable guides, case studies, and checklists and offer them for free

Getting your users interested in your product happens in stages. Your users will visit the website, see if they find something interesting, read content, maybe download and informative asset, and enter your marketing funnel.

To establish credibility, it is important to come across as an authority on any subject that your users are interested in. Create assets around subjects your audience is interested in and give them away for free!

14. Create relevant prompts to capture user intent and boost goal conversion

When a user comes to the website, your goal is to get them into your marketing funnel at least. If there’s no action they have taken, then a last way to get them in your funnel is to show them an exit intent pop-up when they are leaving your website. 

Take the following example, explain your offering clearly, and nudge the user to convert.

15. Leverage social proof like impact numbers, customer testimonials, ratings

The easiest way to get your users to build trust is to showcase the impact you have created on your customers and why they believe in you. Explore the metrics and KPIs your target audience cares about and showcase how you have been moving the needle for current customers like Leadpages does. 

16. Create FOMO with exclusive access to sign up for upcoming assets, product launches

Content marketing, especially good content marketing, takes a lot of research and effort. Not all the content your create on your website will get consumed by your website visitors. So how do you grab the attention of your audience and make sure your assets are consumed well? Provide exclusive access! Create interesting content and build a buzz around the release. 

Take a look at this example from UserPilot. 

17. Enable chatbot assistance for users who are looking for help

You can populate your website with all the helpful information you think your customers will need, or address any questions they may have. There’s still a good chance that they may not find what they are looking for on your website. In situations where this happens, a chatbot comes to the rescue. Use a chatbot to assist your users, like Freshwork does. 

18. Highlight your USPs clearly

If you are in the SaaS industry, changes are more often than not, your users are evaluating your competitors simultaneously as they are going through your website and are in talks with your sales team. It’s important to stand out and differentiate yourself from your competitors and highlight your USPs to create a better recall. 

See how Shopify does this. 

19. Enable social logins to reduce barriers to entry

Your website is the first impression your users will form of your brand. It should include everything necessary to get your users excited about your platform. If the users get curious about your product after going through the content, they can book a demo, but what if they don’t want to take the effort to fill out an entire form?

Reduce the barriers that your users have to pass through before they can use your product and you will see an increase in conversion. 

20. Simplify and showcase the business impact your platform can create

Your users need specific information. If I onboard this platform, what results am I going to achieve in a period of 3, 6, or 12 months? Figure out the numbers that affect your business and how your product can help improve them. It is important to not get into the jargon of the business and keep it simple, focusing on the key metrics, as Buffer does. 

Are you looking for the best WebFlow enterprise partners for your design and development needs?

Does the number of options pull you into analysis paralysis whenever you try to pick the right one?

Are you confused about the right way to pick the best WebFlow enterprise agency?

If any of these questions apply, this article is for you. Here, we give you a step-by-step breakdown of the steps you can take to find the agency that best matches your needs.

But first, let's start with the basics,

What makes WebFlow the best enterprise CMS?

Here are the reasons why enterprise brands prefer WebFlow over other CMS platforms:

1. Visual-first platform that helps you launch faster

WebFlow allows anyone to design and build websites without coding. As a visual-first platform, the changes are almost instantaneous, giving you the option to plug and play instead of seeking support from developers to see them in action. 

WebFlow also lets you design reusable elements that can be used across the website or however you like. This means you don't have to design elements for every page, unlike some traditional CMS. In addition, their responsive designs get auto-optimized for different devices, saving the developers a lot of time and effort. All these factors contribute to the faster launch of WebFlow websites.

2. Enterprise-grade security features for operational stability

WebFlow offers a range of enterprise-grade security features, including SSO, SSL encryption, advanced DDoS protection and SOC Type II compliance to create reliable web experiences. On top of that, they also conduct regular security audits to identify and mitigate potential threats promptly. They also support integrations via API, eliminating the use of plugins and reducing the chances of security breaches.

How to choose the right Webflow Enterprise Partner?

There are 3 main phases to finding the right WebFlow Enterprise Partner for your business. The first one is the shortlisting phase, where you should cast your net as wide as possible and analyze as many WebFlow agencies as possible. You can also check out our list of the best WebFlow agencies if you want to fast-track your research.

In the evaluation phase, you dig deep into the shortlisted agencies to know more about their expertise, work process, pricing and the level of support they provide. The last phase, the finalizing phase, checks if the agency stays true to its claims and gets the legal considerations out of the way.

Shortlisting Phase

The 2 major to-dos for the shortlisting phase are defining your requirements and getting access to a pool of the best WebFlow agencies for your enterprise needs.

1. Figure out the scope and budget of the project

The first step to finding the perfect WebFlow Enterprise Partner is to finalize your needs. Iron out your needs and expectations from the WebFlow agency you plan to partner with. This includes determining the services and level of support you want from them, your budget and turnaround times.

Here are some questions you can ask your team at this stage to figure out your needs:

• What is the goal behind this project?
• What are the services you want from the WebFlow agency?
• Do you require end-to-end support or prefer to opt for standalone services?
• Do you want an agency that works as an extension of your team or a partner with the wisdom and expertise to drive growth?
• What's your budget?
• What is a realistic project completion time according to you?
• Are there any other non-negotiables concerning the project?

Answering these questions puts you halfway ahead as they act as a checklist to help you pick the right WebFlow enterprise partner for your brand.

2. Go for certified WebFlow enterprise partners

WebFlow enterprise partners are full-service agencies vetted by WebFlow for their expertise in handling enterprise-grade projects. These are agencies that have proved their mettle by meeting WebFlow standards in terms of their portfolio, client reviews and certifications.

They receive regular training and priority support from WebFlow to ensure they are always on top of WebFlow capabilities and best practices. This means they are competent enough to work towards your goals with minimal hand-holding. 

To find WebFlow enterprise partners, head to WebFlow's marketplace, select browse partners and check the 'Enterprise only' box on the left menu along with other specifications like budget and industry. Alternatively, you can reach out to WebFlow with their needs and let them find the best match for you.

Evaluation Phase

Now that you have a list of WebFlow enterprise partners, it is time to shortlist. Things get real in the evaluation phase, where you dig deep to find information about an agency like their expertise, experience, turnaround time, pricing, collaboration style and post-launch support.

3. Evaluate their expertise and experience

You can check if a WebFlow enterprise agency has the experience and expertise to help you achieve your goals by looking at their:

• Portfolio: Their portfolio gives you an idea about the industries they cater to and the type of work they do. If the agency has considerable experience working with brands from your industry, it is a sign that they have the expertise to help you.

For example, ThunderClap's experience working with enterprise B2B brands confirms its grasp of the B2B industry trends and standards and its potential to achieve similar outcomes for your brand.

• Case studies: While a portfolio throws light on a brand's experience, case studies tell you about its impact. Case studies show if an agency is adept enough to deliver the results it promised.

They also give you an idea about their work process and design philosophy. Work process is about the steps they take from start to finish for design and development and design philosophy is the key design ideology that rules every design decision they make. 

For instance, ThunderClap's design philosophy is to create visually pleasing designs that are functional. Going for an agency whose design philosophy aligns with your goals is crucial for success. In other words, going for an agency that likes to play safe when you want bold, out-of-the-box designs will set you up for failure.

• Customer Testimonials: Customer testimonials give you the confidence to finally take action. But don't just consider every testimonial a testament to the agency's credibility. Instead, look for the ones that aren't vague or generic and clearly explain the before-and-after of the partnership along with the name, designation and other brand details.

The best places to find credible reviews are B2B marketplaces like G2 and DesignRush and the agencies' respective websites. In addition, you can also look for awards and recognitions they've won.

4. Check their pricing and turnaround time

Once you confirm an agency's potential to cater to your needs, the next step is to check if they fit your budget and delivery timeline. While some WebFlow partner agencies are transparent about their pricing, some reveal their pricing only during the discovery call. However, in those cases, you can still get an idea of their starting rates from their services page on WebFlow.

Next step is to find out their turnaround time. Most agencies specify their turnaround times on their 'services' page. If not explicitly specified, you can also get an idea about it from their case studies.

For enterprise website design and development, the average project completion time is around 12 to 15 weeks. This means going for WebFlow agencies that take longer is not a judicious use of your time and money. 

5. Understand their project management and collaboration style

What does their team composition look like? How do they manage projects? Which tools do they use for project management and communication? What does their communication style look like? Finding answers to these questions helps you decide if they are the right agency for you.

Checking if they have a panel of specialists, including strategists, copywriters, designers and developers, helps you ensure they can fulfill your enterprise needs. In the same way, finding if they have a project manager for each client and a collaboration tech stack throws light on their project management style. 

Similarly, knowing the tools they use for communication and their frequency helps you gauge the kind of assistance you can expect from them. Most agencies offer async communication options, and only a handful of agencies, like ThunderClap, offer real-time support via Slack and Microsoft Teams.

6. Assess their post-launch support

Post-launch support is the level of hand-holding you get from an agency after website design and development. Choosing an agency that offers ongoing support is essential to identify and rectify conversion roadblocks in a timely manner.

For instance, ThunderClap offers 30 days of free post-launch support to ensure your website is optimized for conversions. In addition, it also trains your team on the best practices for optimal results. It also offers maintenance plans for those who want continuous support even after 30 days. Maintenance plans are crucial for enterprise brands to prevent technical issues and security vulnerabilities.

Finalizing Phase:

This is where you finally decide on that one Webflow enterprise agencies you are going to partner with. In this phase, you will have 2 or 3 options, and to pick the winner of the lot, get on discovery calls with the agencies and find the one that best aligns in all respects.

7. Reach out to ensure alignment

You can gather all the insights from the web, but none of it matches the first-hand knowledge you gain from engaging with agencies directly. Before you get on calls, prepare a list of questions to get detailed information out of them.

You can ask them about their work process, similar enterprise brands they've helped so far, pricing and timeline and enterprise-level customizations they offer. You can also ask them for a demo to walk you through their WebFlow capabilities and give you a peek into what they can do for your brand. This gives you an idea of what you are signing up for and avoids potential misalignment.

8. Review contracts and ownership rights

Once you set your expectations straight, it is time to review the fine print. Clarify, negotiate and redefine any gray areas to avoid problems in the future. Some of the main things you should review include deliverables, timelines, pricing, and intellectual property ownership rights. 

Also, check their NDA terms, termination, and dispute resolution clauses to ensure they are fair to both parties. Seek legal help if necessary before you put pen to paper. The only focus at this phase is to avoid any ambiguities and pave the way for a successful collaboration.

What makes ThunderClap the perfect WebFlow Enterprise Partner for your needs?

ThunderClap is a top WebFlow web design and development agency with a proven track record of serving B2B brands like Storylane, Shopline, Razorpay and Elevation Capital. Here are the reasons why they are the perfect WebFlow agency for your needs:

1. WebFlow Enterprise Partnership

ThunderClap is a certified WebFlow Permium partner that has managed 57 enterprise websites and served over 88 clients. We take complete ownership of the process, managing everything from website strategy and design to development by addressing and optimization and delivering tangible results.

Here's what our clients think about our partnership:

"ThunderClap has been a great partner; they work like an extension of the team. We've successfully collaborated on over 3 websites, and I wholeheartedly recommend them as an excellent Webflow partner." (Website)

2. Dedicated Project Manager and 24*7 support

ThunderClap gives you a dedicated project manager for your enterprise projects. This means you don't need to handhold at every step to ensure you get the results. Your dedicated project manager takes care of everything from start to finish while giving you full visibility of the project status.

ThunderClap also offers 24*7 support through Slack and Teams. Our proactive support ensures you get answers to your queries, concerns or issues in real-time.

3. Panel of Experts For End-to-end Partnership

ThunderClap has a panel of expert content strategists, visual designers, copywriters, CRO experts and developers under our belt to ensure a seamless enterprise web design and development process. This means when we take up a project, we make an effort to do everything in our capacity to ensure the best results.

Our dedicated process guarantees that the websites or designs we create are at once stunning and functional. We make this possible by understanding client requirements and target audience expectations and implementing SEO and CRO best practices. We also offer free 30-day post-launch support to identify and rectify issues affecting conversions.

Does ThunderClap seem like the perfect WebFlow enterprise partner for your needs? Book a call here.