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Here’s a hard truth most B2B SaaS teams learn too late: you can have a best-in-class product, a rock-solid sales process, and a funnel full of qualified leads, but if your website isn’t designed to convert, you’re leaving money on the table.

At ThunderClap, we’ve helped dozens of B2B SaaS companies fix underperforming websites with design systems rooted in conversion strategy. As a conversion-focused SaaS website design agency, we understand how user psychology, UI/UX, and storytelling intersect to drive signups, demos, and pipeline.

This isn’t just a design conversation. It’s a business one. If you want your site to work as hard as your sales team, this guide will walk you through the 7 must-have elements of a high-converting SaaS website design. Let’s get into it.

Why SaaS Website Design Matters More Than You Think

You only get one shot to make a first impression. Your SaaS website is your most important sales rep. It’s the first touchpoint for most prospects and the hub of your digital marketing funnel. Yet, the average SaaS conversion rate from visitor to lead is just 2.1% for SEO traffic-and often lower for other channels. With SaaS marketing more competitive than ever, even small improvements in conversion rates can drive exponential growth.

Key stats:

• 94% of first impressions relate to your site’s design.
• SaaS brands with optimized lead capture tools and user journeys see significant increase in conversions and MRR.
• In 2025, AI-driven personalization and seamless user experiences are top SaaS marketing trends.

And with buyers increasingly self-educating before ever talking to sales, your website must:

• Educate and qualify users quickly
• Demonstrate product value
• Guide users to take action

This is where conversion-first B2B SaaS website design and development make all the difference.

7 Must-Have Elements for High-Converting SaaS Website Design

1. Clear Value Proposition and Tagline

Why it Matters

Your value proposition is the “why” behind your product. In under five seconds, visitors should know what you do, who it’s for, and why it matters. A strong value proposition reduces bounce rates and sets the stage for conversion. A sharp, benefit-focused value proposition is foundational to B2B SaaS website design.

Example

Mutiny nails this with: “GIVE EVERY ACCOUNT A 1:1 EXPERIENCE”

Why it Works

• It highlights the value prop upfront: make every account feel special 
• It uses active, persuasive language 
• It speaks to marketers and sales leaders who are metric-driven
• The subheadline follows up with clear positioning and audience fit

The design supports this messaging with clean, white space that centers attention on the headline and CTA. The above-the-fold hero includes only the essentials: one CTA button and a product illustration that immediately shows users what the product looks like in action.

💡Pro Tip from ThunderClap: 

Use the "5-Second Test": if someone can't understand your product in five seconds or less, rewrite your headline.

👉 Read more: B2B Website Redesign Agencies: Choosing a Partner That Gets SaaS

2. Above-the-Fold CTAs

Why it Matters

Your hero section should do more than look good. It should drive action. CTAs like “Start Free Trial,” “Book a Demo,” or “See It in Action” should be prominent, value-driven, and repeated thoughtfully.

Example

Monday.com places multiple CTAs above-the-fold, each aligned with the user’s likely intent. Every CTA caters to different entry points in the user journey. The main CTA “Get Started” or “Request a demo” is visually prominent with a contrasting button color, making it impossible to miss.

Why it Works

• The hero section includes a visual of the dashboard, contextualizing what users will experience
• The supporting copy highlights a pain point and resolution (“Manage everything in one workspace”)
• Scroll-triggered sticky CTAs keep the action accessible across the journey

💡Pro Tip from ThunderClap: 

Avoid generic CTA copy like “Submit” or “Learn More.” Use action-oriented language tied to user outcomes, e.g., “Start Building Your Dashboard.”

3. Compelling Social Proof

Why it Matters

Buyers want validation before they commit. Incorporating customer logos, testimonials, and case studies builds trust and reduces friction. 

Example

HubSpot integrates social proof throughout the homepage and key landing pages. At the top, you’ll see a grid of well-known customer logos that builds immediate credibility. Scroll further and you’ll find well-researched and data backed ROI reports filled with testimonial quotes and customer success videos.

Why it Works

• Logos provide instant recognition and trust
• Testimonials are paired with metrics (“50% increase in lead conversion”)
• Case studies add depth and emotional connection

💡Pro Tip from ThunderClap

Use outcome-based quotes over generic praise. “Increased MQLs by 40% in 3 months” is far more compelling than "We love the product."

👉 Explore: Types of Social Proof That Actually Work for B2B SaaS

4. Feature-Driven Visual Hierarchy

Why it Matters

The best SaaS website designs organize content around benefits, not just features. Strategic layout and hierarchy guide the user journey and spotlight high-value differentiators.

Example

Airtable delivers an excellent example of visual hierarchy in action. Their homepage is structured in clean, modular sections that highlight use cases like “Marketing,” “Product Operations,” and “Portfolio Project Management.” 

Why it Works 

• Each section includes an icon, headline, short description, and in-product visual
• Users can scan and understand capabilities without reading blocks of text
• The color palette subtly differentiates between sections without overwhelming

This modular approach makes it easy for users to self-identify which feature set applies to them, increasing engagement.

💡Pro Tip from ThunderClap: 

Use iconography and microinteractions to improve scanability. This increases comprehension without overwhelming the user. 

5. Seamless Navigation & UX Flow

Why it Matters

Users won’t convert if they can’t find what they’re looking for. Your navigation should be intuitive, with clearly labeled menu items and logical IA.

Example

Segment keeps its navigation streamlined with a focus on Jobs-to-Be-Done. Rather than just “Features” or “Pricing,” the nav includes items like “Solutions” (segmented by persona), “AI Solutions” for keeping up with the fast-paced market, and “Case Studies” for building user trust.  

Why it Works

• The nav menu prioritizes ICP-specific journeys
• Dropdowns include distinctive typography and short descriptions, adding clarity
• On scroll, the sticky nav keeps the CTA button always within reach

💡Pro Tip from ThunderClap

Use sticky navigation to keep CTAs accessible throughout the scroll. On mobile, prioritize thumb-friendly design.

6. Performance-Optimized Signup Forms

Why it Matters

Signup forms are often the final hurdle. If they’re chunky or ask for too much too soon, users bounce.

Example

Signup forms on Apollo.io are streamlined for conversion. The main signup uses a single-field email form to reduce hesitation and push users into the product experience instantly. The form is visually prominent, using whitespace and clear labels to guide users. Error handling is user-friendly, and the process is mobile-optimized. 

Why it Works

• The form’s placement is directly following a compelling CTA 
• Such laser-focused sign-ups are designed for instant conversions 
• No-fluff sign ups have the most effective user conversion rates 

7. Conversion-Focused Mobile Design

Why it Matters

Over 50% of B2B buyers now engage with vendor content on mobile. If your site doesn’t work beautifully on small screens, you’re bleeding opportunities.

Example

ClickUp delivers a mobile-first experience that mirrors its desktop website function. The mobile version of the homepage keeps CTA buttons sticky at the bottom, prioritizes one-column layouts, and collapses content into expandable accordions.

Why it Works

• Large, thumb-friendly buttons simplify navigation
• Visual hierarchy is preserved without overwhelming
• Key actions are accessible without scrolling

💡Pro Tip from ThunderClap

Prioritize tap targets, load speed, and collapsible sections. Use Webflow’s responsive breakpoints to fine-tune mobile UX. 

Bonus: SaaS Website Design Inspiration

Need ideas? Here are a few of the best SaaS website designs worth bookmarking:

• Linear: For its minimal UI and lightning-fast performance
• Slite: For its editorial storytelling and animation
• Gong: For its bold colors and sales-driven positioning

Or check out ThunderClap’s portfolio for examples of conversion-first B2B SaaS website design and development done right.

👉 Explore ThunderClaps's Work

What to Look for in a SaaS Website Design Agency

Not all design partners understand the complications of SaaS growth. 

Here’s what sets a true website design partner apart:

• A fine understanding of SaaS funnels and MQL/PQL flows
• In-house Webflow and no-code development capacity
• SEO best practices baked into the design process
• Proven track record in B2B SaaS website redesigns

At ThunderClap, we work with ambitious SaaS teams to turn websites into revenue engines. From messaging strategy to visual hierarchy and performance optimization, our process is built to drive outcomes.

Your Website Is Either Selling or Stalling

Your website is more than a touchpoint. It’s your product’s first impression and your brand’s biggest conversion lever. If your SaaS site isn’t converting, it’s time to rethink the design.

By integrating these 7 elements, from value proposition clarity to mobile UX, you’ll build a website that not only looks great, but performs.

Let Thunderclap help you get there. Want a SaaS website that converts better, faster? Book a demo with ThunderClap today and let’s turn your site into your strongest growth asset.

WebFlow integrations are essential to get the best out of your websites and maximize conversions. But with countless integrations in the market, resembling peas in a pod, it is not easy to find the right ones for your business.

As one of the premium WebFlow web development agencies that has spent knee-deep in client projects, we have tested more tools than we care to admit. And a few have earned a permanent spot in our workflow. 

In this blog, we share this list of the top 7 Webflow integrations to supercharge your website's performance and conversions. But before we begin, let's get to the basics.

What are WebFlow Integrations?

WebFlow integrations are third-party tools you can connect your websites with to improve their performance, user experience and conversions. These tools enhance the capabilities of WebFlow websites by priming them for specific functions like generating leads, handling payments and managing workflows. You can integrate them through API or tools like Zapier.

What are the Benefits of WebFlow Integrations?

Here are the top 3 reasons why you should use WebFlow integrations:

1. To automate workflows

With WebFlow integrations, you can automate repetitive tasks involved in sales and marketing and focus on revenue-generating activities. For instance, lead management integrations let you automate every step of the conversion process from the moment a visitor lands on your website. This includes syncing contact data with CRMs, triggering Slack alerts for new leads and sending follow-up emails.

2. To scale your websites

WebFlow integrations are perfect for increasing the capabilities of your websites as your business grows without rebuilding them from scratch. It is an easier and cost-effective alternative to hiring developers to make your websites more enhanced. For instance, to automate the workflow in your websites, you can integrate Zapier instead of hiring backend developers to do it.

3. To improve user experience and conversions

By integrating the right set of tools for workflow automation, behavior analytics, payments and lead capture, you can make your websites more advanced without sacrificing speed. This leads to a faster website that delivers a smooth user experience, driving conversions and reducing bounce rates.

Top 7 Webflow Integrations to Supercharge Your Website's Performance and Conversions

Here are the top 7 WebFlow integrations the ThunderClap team swears by. Add these integrations to your WebFlow websites to ensure a seamless user experience and higher conversions.

1. Hubspot 

Best For: Small, mid-market and enterprise-level brands looking to streamline lead and customer management.

Integration Difficulty Level: Hard

Hubspot is a CRM that offers a suite of tools and integrations for marketing, sales and customer service teams to function together. This means that by adding the Hubspot-WebFlow integration to your website, you can automate lead management and streamline your customer support.

For simple websites, the integration can be added through a tracking code. For more complex enterprise websites, you should either use a third-party tool like Zapier or natively integrate them via API.

Here are some Hubspot features and how they help you:

Hubspot Forms: Lets you add personalized forms with custom fields to websites for lead data collection. This data is then automatically added to your CRM to avoid duplicate entries and maintain a centralized lead database.

Lead Notifications: Alerts you through email or Slack whenever a new lead signs up. This helps your sales team take prompt action at the right time.

Behavioral Analytics: Tracks how users engage with your websites and gives you clarity on what's working and what's hurting user experience.

Lead Nurturing and Engagement: Lets you set up workflows to send personalized emails and follow-ups to leads based on their interaction and intent.

Customer Feedback: Offers a range of tools like NPS and surveys to collect user feedback and optimize your website for performance and conversions.

Shared Inbox: Has a centralized space to manage customer emails, support tickets and queries. This helps your customer success team collaborate better and offer prompt service.

2. Zapier

Best For: Small, mid-market and enterprise brands looking for ways to automate WebFlow tasks.

Integration Difficulty Level: Easy

Zapier is a no-code web automation tool that lets you connect your websites with over 1000s of third-party tools. It enables you to set up automated workflows called 'Zaps' by integrating two or more tools via WebFlow's API.

Integrating Zapier to a WebFlow website is easy and doesn't require much technical knowledge. However, you might need some technical know-how to set up Zaps with multiple steps and tools.

Here are some of the essential Zaps you can set up on your website using the Zapier-WebFlow integration:

WebFlow + LinkedIn Conversations: With this zap, a conversion event is sent to LinkedIn ads manager every time a lead gets captured through WebFlow forms. The ads manager uses this intel to optimize ad delivery, improving your chances of conversions.

WebFlow Forms + WebFlow CMS: With this zap, every form submission is automatically published as a new item on the website. This is a great option for review submission forms as each new review gets added as a new post to the review collections in real time.

Google Sheets + WebFlow CMS: Whenever a new row is added to a specific Google Sheet, its contents are automatically published to the assigned collections page. For instance, when you update a sheet with blog titles and content, it's published to your WebFlow blog collection.

Airtable + WebFlow CMS: Similar to the Google Sheets + WebFlow CMS zap, this automation tracks your Airtable bases and publishes content from new records directly to specified WebFlow collections.

3. Google Analytics

Best For: Small, mid-market and enterprise brands wanting to improve website conversions and user experience.

Integration Difficulty Level: Easy

Google Analytics (GA) is a free tool for tracking website engagement and priming your websites for better user experience and conversions. Integrating it into your WebFlow website lets you gain insights like the best-performing content, average time spent, and user drop-off points. With this data, you can double down on what works and fix issues that hurt conversions.

WebFlow's built-in GA integration is best for simple websites that only require basic analytics like page views and traffic sources. 

If you want to track custom events like the number of clicks or form submissions, integrate GA by pasting Google Tag Manager code into WebFlow's custom code field. For enterprise websites needing full control over the GA, you can add the GA tracking script in the same field.

Here are some GA features and how they help you:

Traffic Monitoring: Gives you information about the traffic sources of website visitors.

Session Duration Tracking: Tracks how long a user stays on your website to gauge their conversion potential and uncover any friction affecting user experience.

Real-Time Analytics: To track live interaction during marketing campaigns or product launches.

Behavior Flow Visualization: Gives you a visual map of how users interact with your website to help you identify drop-off points.

Custom Event Tracking: To track specific interactions users make on the website, such as video plays, scrolls, file downloads, etc.

4. Intercom

Best For: Small, mid-market and enterprise brands looking for ways to enhance customer support.

Integration Difficulty Level: Moderate

Intercom is a customer messaging platform offering various tools to help customer success teams deliver faster, reliable and personalized support. With the Intercom-WebFlow integration, you can qualify prospects with bots and manage customer queries from multiple channels in a unified inbox.

Intercom doesn't natively integrate with WebFlow and you'll need to use third-party tools like Zapier or Relay.app.

Here are some Intercom features and how they help you:

Fin AI Agent: Takes the load off your customer success team by answering FAQs for prospects. This gives more time for the team to focus on critical issues that require prompt action.

Omni-channel Support: Lets you manage queries from multiple channels like emails, phone, chat or SMS from your website.

Fin Copilot: Acts like a personal assistant to your agents by offering them instant advice on resolving customer queries. It also helps fast track agent training by providing training materials and past agent conversations.

AI Insights and Reporting: Helps customer success managers monitor and grade agent performance holistically and individually. It also helps you identify the most common topics and peak activity periods to better prepare.

Workflows: To automate tasks included in the customer success workflow like routing, closing or snoozing conversations.

5. Calendly

Best For: Small, mid-market and enterprise brands looking for ways to increase the number of meetings booked through websites. 

Integration Difficulty Level: Easy

Calendly is a meeting scheduler that lets prospects book meetings with you directly from your WebFlow website, based on your availability. Adding the Calendly-WebFlow integration lets you skip the need for back-and-forth scheduling emails, increasing the chances of getting more meetings from high-intent leads.

You can embed Calendly in WebFlow as a direct link, inline embed, popup widget or text.  In addition, you can embed it through Zapier if you want to build Calendly-based workflows. Inline embeds and popup widgets are best for landing and pricing pages, while popup texts are ideal for blog posts and case studies.

Here are some Calendly features and how they help you:

Round-Robin Scheduling: Ensures all reps have an equal number of meetings by reassigning bookings based on individual availability. This helps reduce response times, helping you engage with prospects and customers at the right time.

Custom Branding: Lets you customize the calendar to match the look and feel of your website. This makes the website appear more credible and reduces friction associated with booking meetings.

Time Zone Detection: Detects time zones of your prospects and adjusts your availability accordingly to avoid time zone errors.

Event Types: Lets you set different types of meetings with varied durations and agendas. This means you can set up 1:1 and group meetings with multiple attendees based on your needs.

Custom Forms: Allows you to add custom forms to the meeting scheduler to collect specific information from your prospects.

6. Typeform

Best For: Small, mid-market and enterprise brands looking for ways to collect website user feedback seamlessly.

Integration Difficulty Level: Easy

Typeform is a user feedback tool that lets you add interactive, personalized forms, surveys and quizzes to your websites. Adding it to your WebFlow websites helps you collect user feedback without affecting the user experience.

WebFlow offers a Typeform plugin with its CMS and enterprise plans but comes with basic features. For advanced features and setting up workflows, you can integrate it directly via embed codes or Zapier.

Here are some Typeform features and how they help you:

AI Form Translator: Translates forms into over 25 languages to cater to a global audience.

AI Brand Kit: Helps you customize your forms to match your brand's colors, logos and typography. This helps your forms or pop ups appear like an extension of your website, improving user experience. 

Real-time Notifications: Notifies you via Slack or email whenever someone submits a form. This helps your team take prompt action based on the responses.

Clarify with AI: Helps you gain clarity on open-ended responses from users through tailored and specific follow-ups.

Real-time Analytics and Live Dashboard: Tracks the conversion rates of forms in real-time so you can optimize them for better performance.

Embedded Forms: Offers multiple placement options like inline, popups or slide-in to match the website layout and avoid friction.

7. Paypal

Best For: Small, mid-market and enterprise e-commerce brands looking for secure ways to accept payments on their websites.

Integration Difficulty Level: Moderate

Paypal is an intermediary payment platform that lets you make global transactions without the help of a traditional merchant account. Adding Paypal integration to WebFlow websites builds their credibility owing to the advanced security features it offers, such as seller and buyer protection and SSL encryption.

The easiest way to integrate Paypal to your website is using the Paypal Pay button. However, if you want to control the payment experience, integrating it via WebFlow CMS or API is a great option. For setting up automations, you can embed it via Zapier. 

Here are some Paypal features and how they help you:

Multi-currency Support: Supports over 100 currencies, allowing you to conduct global transactions in a hassle-free manner.

Recurring Bills: Lets you set up recurring payments to ensure continuous billing without any hiccups.

Fraud Protection: Offers seller and buyer protection to safeguard them from risks involved in global transactions like chargebacks or currency exchange fluctuations.

Reporting and Analytics: Gives insights on cash flow and trends so you can make informed marketing and sales decisions.

Buy Now, Pay Later Options: Lets clients purchase from you without the pressure of paying the full amount upfront. This is a great option for enterprise clients looking for flexible ways to buy high-value products.

Closing Thoughts

Choosing the right set of tools impacts your website performance and conversion. Use our list as a guiding star to choose the best WebFlow integrations that match your needs. And if you are looking for a WebFlow website development agency to help you implement them, we are just a call away.

As a Webflow enterprise partner and one of India's leading website design and development agencies with awards like Webby and CSS under our belt, we are equipped with the right skill set and tools to transform your website into a growth engine.

Companies can slash their web development costs by up to 70% when they strategically outsource and tap into global talent pools. Many companies default to building internal development teams, but the data paints a different picture. A single tech hire takes 20 business days on average. The total investment - from recruitment through training - can hit $40,000 per person. These figures don't include regular expenses such as salaries, benefits, or workspace costs.

Ever felt like building an in-house dev team is like buying a whole bakery just because you want a croissant? Outsourcing web development isn’t just about saving money (though that part’s nice too). It’s about staying lean, fast, and flexible. Depending on where you hire from, you can tap into top-tier expertise for anywhere between $50 to $200 an hour. This way, you don’t have to lock yourself into long-term contracts or overhead-heavy teams.

So maybe ask yourself, why pay full-time for talent you only need part-time? This piece helps break down the actual costs and advantages of outsourcing web development. You'll learn about proven frameworks and discover the right approach that matches your business scale and requirements.

Why Outsource Web Development: Strategic Benefits for Different Business Sizes

Companies of all sizes - from fresh startups to 10-year-old enterprises - gain major advantages by teaming up with external development teams. Business leaders now see outsourcing as much more than a way to cut costs.

1. Cost Advantages for Cash-Strapped Startups

Startups with tight budgets find a financial solution in outsourcing web development. Studies show companies can reduce development costs by 20% to 70% based on their outsourcing location. Several factors beyond hourly rates lead to these savings.

The numbers tell a clear story: an in-house development team costs about USD 1050.26 per hour, while European outsourced teams charge just USD 300.00 per hour. This huge gap comes from:

• No recruitment costs 
• Zero employee benefits, insurance, and taxes
• No extra office space or equipment costs
• No ongoing training expenses

These savings help early-stage companies launch on time instead of facing budget delays. 

2. Scalability Benefits for Growing Enterprises

Growing businesses find the most strategic value in scaling resources faster. Companies using outsourced teams adapt to market changes faster than those with just in-house teams.

This flexibility shows up in several ways:

• Team size adjusts quickly based on project needs without long hiring cycles
• Specialized talent joins for specific project phases without permanent contracts
• Work continues across time zones for non-stop development
• Different skills rotate smoothly as project needs change

Teams with relevant expertise come together quickly when launching new products or entering new markets. 

“ThunderClap played a key role in elevating our brand’s maturity and professionalism with the website revamp. The team is responsive, meets deadlines, and goes beyond expectations—a solid partner for any B2B company looking to scale their brand.”

                                                                                       - Anand Vatsya, Product Marketing, Storylane

3. Access to Specialized Expertise Without Long-Term Commitments

Quality doesn't suffer despite the cost savings. Outsourcing connects you with expert talent that's rare or too expensive locally. Companies can build dream teams for specific projects, thanks to this geographic specialization. Outsourced developers also bring experience from different industries, which improves their problem-solving skills. 

4. Focus on Core Business Activities While Experts Handle Development

The biggest strategic win, though hard to calculate, lets you focus on core business goals. Deloitte reports that outsourcing helped 57% of companies concentrate on their main business activities.

Your internal teams can focus on what matters most when they're not caught up in technical web development:

• Creating product strategy and innovation plans
• Building stronger customer relationships
• Improving market position and competitive analysis
• Finding new business opportunities

This focused approach pays off beyond the current project. You retain control through regular updates and feedback, but the outsourced team handles daily project management. This frees your internal resources for strategic priorities.

Comprehensive Cost Analysis of Web Development Outsourcing

Base hourly rates don't tell the whole story about development outsourcing costs. Decision-makers need a detailed cost analysis to see if outsourcing fits their budget and business goals.

Direct Cost Comparison: In-House vs. Outsourced Development

This big gap comes from several factors beyond basic salaries. Companies hiring in-house developers must pay for:

1. Recruitment expenses: U.S. companies spend USD 4129.00 on average per hire
2. Onboarding and training: These add extra costs upfront
3. Employment taxes and benefits: These make the base salary 2.7x higher 
4. Office space and equipment: U.S. businesses pay USD 700.00 monthly per employee for overhead 

The total investment stays much lower with outsourcing, even though hourly rates might seem high at first.

Hidden Costs of Web Development Outsourcing

Outsourcing saves money, but businesses should watch for these less obvious expenses:

Communication Overhead: Different time zones, languages, and cultures can slow things down. This leads to:

• Extra work from misunderstandings
• Longer project times
• More management effort

Quality Assurance: Independent QA might cost USD 1000.00-3000.00 if it's not part of the vendor's package. Make sure you know what your agreement covers.

Project Management Costs: Many companies don't realize how much internal help they need to run outsourced projects. This includes:

• Clear project briefs 
• Progress tracking
• Feedback systems

Knowledge Transfer: Good documentation and training help maintain the project, especially if you plan to bring it in-house later.

Compliance and Security: Projects with sensitive data need security testing and compliance checks. 

Smart outsourcing means looking past basic hourly rates and adding up all these potential extra costs.

Regional Cost Variations: US vs. Europe vs. India

Development costs vary widely across the world, with each region offering different benefits:

If you want to outsource web development, India remains attractive for cost savings. Indian web developers earn about USD 6500.00 yearly, far less than Western developers. This explains why many Fortune 500 companies choose India for outsourcing. 

Long-Term ROI Calculations for Outsourced Projects

ROI for outsourced development goes beyond immediate savings. The real value shows in long-term business results.

A good ROI calculation should:

1. Add up total costs: Include vendor fees, communication costs, and internal management
2. Track cost savings: Look at cuts in labor, infrastructure, maintenance, and technology versus in-house options
3. Check revenue changes: Watch how sales and customer retention improve
4. Review strategic benefits: See how outsourcing helps you create, grow, and adapt

Most companies see about 20% ROI from outsourcing web development. This beats typical capital costs, but results depend on project type and management style.

Regular checks of key metrics help improve ROI. Watch things like:

• Development speed
• User adoption
• Revenue growth
• Market expansion
• Product innovation

Pick the right vendor and manage projects well. Outsourcing web development can save money now and pay off big later. 

💡Pro Tip: You can book a free website audit + consultation with ThunderClap to figure out a strategy that works with your unique requirements.  

How to Outsource Web Development Successfully: A Step-by-Step Framework

Defining Clear Project Requirements and Objectives

You should create detailed documentation of your project scope before you approach any outsourced web development company. Start by:

1. Identifying specific goals and deliverables that your website must achieve
2. Creating wireframes or mockups to visualize the desired outcome
3. Specifying desired features, functionalities, and design standards
4. Defining your budget, timeline, and key milestones

Researching and Vetting Potential Outsourced Web Development Companies

Finding reliable partners needs investigation beyond surface-level promises.

• Portfolio and past work examples that show relevant industry experience

• Client testimonials and reviews in the industry 

• Technical expertise that matches project requirements

• Communication skills and cultural compatibility

Establishing Communication 

Communication makes or breaks outsourcing relationships. Miscommunication remains the main cause of project failures. Our approach tackles this challenge by:

• Identifying overlap hours when both teams can work together despite time zones
• Selecting the right communication tools (Slack, Microsoft Teams, etc.)
• Setting up regular check-ins with predefined agenda items
• Creating clear escalation paths to resolve potential conflicts

Setting Up Proper Legal Protections and Contracts

Legal frameworks need careful attention to protect intellectual property rights. Our top priorities for outsourcing web development include:

• Non-disclosure agreements (NDAs) to protect sensitive information
• Clear intellectual property ownership provisions in contracts
• Data protection and security protocols that comply with relevant regulations
• Detailed payment terms and milestone-based deliverables
• Dispute resolution procedures and applicable governing laws

Implementing Quality Assurance Measures

Quality control presents the biggest challenge in outsourcing. Our quality assurance approach includes:

• Setting measurable standards
• Regular testing cycles throughout development
• KPIs to review partner performance
• Automated testing, where appropriate

Choosing the Right Outsourcing Model for Your Business Needs

Each model has unique benefits based on your project needs, control preferences, and resource availability.

Dedicated Development Teams: When and Why They Work Best

A dedicated development team becomes part of your company and works only on your projects long-term. This setup works great for companies with complex projects that could grow bigger.

Dedicated teams add the most value when:

• Your project needs deep business context understanding
• You want continuous development beyond 6 months
• Your needs change often
• You've grown past the startup phase and want to scale quickly

This setup gives you the benefits of an in-house team without the hassle. You lead the team while your partner handles hiring, HR, and setup.

The costs stay simple: team members charge by the hour, and you pay for actual work done. You know exactly what you're paying for and keep full control of development priorities.

Project-Based Outsourcing for Defined-Scope Projects

Project-based outsourcing makes sense for projects with clear goals and requirements. Your external partner delivers the complete project from beginning to end.

This method works best when:

• Your project has clear boundaries
• You don't want technical experts in-house
• You want to work with a high-ownership set of people with  limited involvement in daily development
• Your project has specificity in terms of timeline

Your vendor estimates costs, gets your go-ahead on specs, and assigns the right people. The best part? You get your finished product without managing developers. You just provide feedback and general direction.  

💡Pro Tip: Agencies do this day in, day out. They’ve already solved problems like yours dozens of times so you’re not just buying execution, you’re buying speed, foresight, and fewer mistakes. That’s a competitive edge you can’t always build in-house.

Staff Augmentation to Boost Your Existing Team

Staff augmentation helps when you want to add specific skills or more people to your current development team. This model lets you bring in external talent right into your team structure.

This option shines when:

• Your development team needs quick expansion
• You can't find specific technical skills locally
• You want to keep direct control
• Your in-house team needs extra help temporarily

You get access to qualified software engineers through development agencies without extra operational costs while keeping direct management. The developers work directly with you, just like regular employees, while avoiding traditional hiring costs. 

Hybrid Models: Combining In-House and Outsourced Resources

Hybrid models are perfect for:

• Complex projects with many parts
• Businesses needing round-the-clock development
• Companies handling sensitive data alongside regular features
• Organizations wanting balanced control and flexibility

You keep strategic control while accessing global talent by mixing onshore and offshore teams. You might keep core product work in-house but outsource testing, design, or maintenance.

Your unique business situation determines the best outsourcing model. Look at your project needs, control preferences, available resources, and long-term goals before deciding. Many successful companies change their approach over time, starting with project-based work before switching to dedicated teams as they grow. The right outsourcing model helps your business get immediate benefits and long-term value from web development outsourcing.

The Bottomline 

Web development outsourcing gives startups and enterprises clear benefits. 

Look at success stories like WhatsApp and GitHub - they grew rapidly through outsourcing. These companies got amazing results by choosing the right partners, setting up clear communication, and maintaining strong quality standards. Their success proves that outsourcing works best as a mutually beneficial alliance rather than just a way to cut costs.

ThunderClap can help build your world-class B2B website. We work with the top 1% of developers, designers, and copywriters to accelerate your growth. Our system will help you get the most from outsourcing while keeping risks low. 

We have worked with leading B2B brands like Razorpay, Shopline, Plivo, and Storylane. These companies trusted us to build high-performing websites, and we delivered strong results. 

With over 129 successful website launches and 10+ industry-recognized awards, we offer end-to-end web design solutions, including web strategy, copywriting, UI/UX design, CRO and SEO optimization, web development, website migration, and maintenance. Our average project completion time ranges from 8 to 12 weeks, exceeding the standard industry timelines. 

Let us show you the works on a 30-minute discovery call

Your website is the most important touchpoint in the complex B2B buying cycle. It is the face of your brand, and the way website visitors navigate it shows whether they'll trust you enough to revisit or even take the desired action.

In other words, a clear user experience is essential to grab your website visitor's eye, sustain their interest and encourage them to convert. With the right set of conversion rate optimization tools, you can spot and rectify issues causing users to bounce and deliver a seamless user experience.

For instance, we recently revamped ConsultAdd's website, boosting its website conversions by 60%. A large part of the success came from choosing the right suite of CRO tools. But picking the best CRO tools is not always easy, especially when there are 100s of them in the market.

But not anymore! In this article, we list the 9 best conversion rate optimization tools available in 2025 after comparing around 30 CRO tools based on their features, pricing, core strengths and reviews. We also share tips on finding the perfect CRO tools for your brand.

But before we zero in on that, let's address some basics:

What are conversion rate optimization tools?

Conversion rate optimization tools are a type of software that helps you optimize user journey on a website and improve conversions. These tools uncover the underlying issues affecting a website's conversions and user experience through strategies like user behavior analysis, funnel analysis, personalization, A/B testing and customer surveys. 

For example, using heatmaps, a user behavior analysis tool, you can spot areas of the website that get the most attention and the ones that get overlooked. Similarly, customer surveys let you hear why exactly your website isn't converting straight from the horse's mouth!

9 Best Conversion Rate Optimization Tools for B2B Companies

Here are the top 9 conversion rate optimization tools for B2B brands in 2025 based on their features, pricing, G2 ratings and core strengths.

1. Google Analytics

Best for: Quantitative analysis during the research phase to identify low-converting pages, exact drop-off points and traffic sources.

Google Analytics is a web analytics tool that helps you understand how visitors interact with your website. The tool offers two versions, Google Analytics 4, a free version suitable for startups and mid-level brands and a paid one with advanced features, Google Analytics 360, for enterprise brands. 

Pros:

• Has real-time reporting feature to monitor activities on a website live. This is especially beneficial to gauge the impact of tweaks like replacing CTAs or buggy interactive elements in real-time.
• Gives you a session-wise and user-wise breakdown to map out the customer journey and pinpoint issues.
• Analyzes performance across multiple devices and browsers to highlight cross-browser compatibility inconsistencies or responsiveness issues.
• Tracks engagement metrics like engaged sessions, engagement time, engagement rate and user stickiness to uncover each user's intent and focus on high-intent ones.
• Integrates with major CRO tools like Hotjar, Plerdy, VWO TypeForm and SurveyMonkey.

Cons:

• Some users find the UI clunky and complex for beginners.
• Most users mention a steep learning curve.

Pricing:

GA 4: Free

GA 360: starting at $50,000/year

G2 Rating: 4.5

2. Hotjar

Best for: Qualitative website performance analysis and understanding why users bounce.

Hotjar is a web analytics tool that uses visual data to uncover insights about your website performance and user experience. Unlike GA, it gives quantitative data on why a user behaved in a certain way through visual representations like heatmaps, recordings and on-site surveys. 

Pros:

• The 'Heatmaps' feature helps you spot roadblocks in your website user journey. It shows you parts of your websites that get the most attention and get ignored so you can rectify the issues.
• The 'Session Recordings' feature shows you how a user interacts with your website. This is beneficial to uncover the real reason behind low conversions.
• Lets you collect data from your users on what needs to be improved through on-site surveys. 
• The 'Engage' feature gives you a pool of participants that match your target audience criteria to test your websites.
• The tool integrates with other CRO tools like GA and MixPanel and CRMs like Hubspot.

Cons:

• Some users find the tool quite expensive compared to its competitors.
• The app dashboard navigation is not intuitive for certain users.

Pricing:

Basic: Free

Plus: $32/month

Business: $80/month

Scale: $171/month

G2 Rating: 4.3

3. Plerdy

Best for: Gaining visual and quantitative insights on website conversions and optimization.

Plerdy is an AI-assisted user behavior analytics tool that offers insights into website conversions and user experience. It goes a step further than Hotjar by offering SEO and behavioral insights. This makes it an excellent choice for B2B brands looking for a tool that offers quantitative and qualitative CRO and SEO insights.

Pros:

• Offers heat maps, session recordings, and feedback tools like NPS and CES to help users understand how they move through and engage with your website.
• Lets you embed popup videos, forms and surveys on websites to prevent bounces and increase sales and website engagement.
• Conducts SEO audits and pinpoints issues like broken links, missing alt texts, etc. to improve the website's visibility and ranking.
• Has an AI UX assistant that analyzes heatmaps and recordings and offers tailored suggestions for improvement. This lets you skip the time-consuming task of manually tracking every page of the website.

Cons:

• Some users find it challenging to use at first, especially when navigating the dashboard.
• Plerdy's A/B testing options are limited, according to some G2 users.

Pricing:

Free: $0

Startup $21/month

Scale: $42/month

Thrive: $70/month

G2 Rating: 4.7

4. VWO

Best for: Testing different variations of website copy, design elements, placements, and URLs to find the ones that bring the most conversions.

VWO is an end-to-end CRO tool that offers behavioral analytics, testing and rollout features in one place. VWO Insights includes features like heatmaps and surveys to pinpoint areas contributing to lower conversions. 

VWO Testing and Personalize offers testing and personalization features to try out different variations. VWO Rollouts lets you deploy the changes after testing to achieve the best results.

Pros:

• Offers advanced testing features like A/B testing, multivariate testing, URL testing, funnel testing and server-side testing to find the version of the website with the most conversion potential.
• Lets you fast-track resolving conversion roadblocks by collaborating with team members through comments and snipper recordings.
• Has behavioral analytics features like heatmaps, surveys, and recordings to understand how users navigate and interact with your website.
• Integrates with Hubspot, GA4, Microsoft Clarity, WordPress, and Shopify.

Cons:

• The tool doesn't have advanced survey features like on-site surveys or different survey variants like popups, according to some G2 reviews.
• Some users find the UI hard to navigate.

Pricing:

VWO Testing: Starts from  $842.94/month

VWO Insights: Starts from Rs. $577.12/month

VWO Personalize: Starts from $592.19//month

VWO Rollouts: Starts from $257.92/month

G2 Rating: 4.3

5. Optimizely

Best for: Carrying out AI-based testing with no latency and flickering for B2B enterprise companies.

Optimizely is the perfect option for enterprise websites that want to run complex testing experiments without the fear of slowing down websites. It uses Edge Delivery technology to conduct experiments directly through the content delivery network (CDN) and avoid slow load speeds. 

Compared to VWO, Optimizely is more developer-friendly as it offers both server- and client-side testing.

Pros:

• Conducts flicker-free, real-time testing on enterprise-scale websites through server-side testing and Edge Delivery technology.
• Apart from A/B and multivariate testing, it uses armed bandit tests to optimize websites in real-time.
• Offers advanced-level collaboration features that let your whole team brainstorm ideas and test them in one place.
• Allows full-stack experimentation on websites, mobile apps, and APIs to ensure every touchpoint is primed for conversions.
• Integrates with major engineering tools like GitHub, Snowflake, DataDog and Contentful.

Cons:

• There's a learning curve associated with the tool.
• Some find the tool dashboard a bit clunky and confusing.

Pricing:

Available on request.

G2 Rating: 4.2

6. ABTasty

Best for: Personalizing, testing out, and deploying various website experiences with minimal help from developers.

ABTasty is another top end-to-end testing tool that manages everything from experimentation to rollouts. With its no-code visual editor, ABTasty is a great option for marketers or teams with less technical knowledge.

Pros:

• Lets you conduct A/B tests, multivariate tests and armed-bandit tests across multiple devices, even with low traffic volumes.
• The 'EmotionsAI' feature segments website visitors into 10 categories like 'need for attention,' need for clarity,' etc. and personalizes their website experience to cater to their needs.
• The 'Tag Performance' feature lets you control the size of the tag and prevent it from causing flicking or slowing down the website. It also offers suggestions on keeping the tag small or optimizing website speed.
• Integrates with other CRO tools like Heap, GA4, MixPanel, Hubspot and Optimizely.
• Like Optimizely, it offers server-side testing, making it a great option for B2B companies worried about their data privacy. 

Cons:

• Some users complain about flickering and latency while testing, according to G2.
• The mobile app version is clunky and slow-loading, according to some G2 reviews.

Pricing:

Available on request.

G2 Rating: 4.5

Want to improve your website conversions? Book a call with ThunderClap today!

7. SurveyMonkey

Best for: Gathering feedback after implementing changes to the websites.

With over 400+ pre-built templates and a database of over 334M people, SurveyMonkey is one of the best online survey and market research platforms. The tool has various AI-assisted features to improve the quality of surveys, get more responses and cleanse survey data.

Pros:

• Creates surveys tailored to your needs based on prompts in under 30 seconds.
• Evaluates your surveys and flag issues that might result in low-form submissions.
• Weeds out low-quality survey responses like gibberish or vague responses to maintain the quality of the survey results.
• Leverages SurveyMonkey's proprietary market research data to evaluate ads, messages and videos and offer suggestions for conversions.
• Integrates with popular CRMs like Zoho CRM. Hubspot, Pipedrive and Microsoft Dynamics 365.

Cons:

• You'll need to upgrade for advanced survey features.
• Some users are dissatisfied with their customer support.

Pricing:

Team plans: Starts from $18.67/month/user

Individual plans: Starts from $60.23/month

Enterprise plans: Custom 

G2 Rating: 4.4

8. Typeform

Best for: Both research and implementation phases to know your users' thoughts about the websites.

Unlike traditional form builders, Typeform builds interactive forms that match your websites' look and feel to enhance user experience. 

Like SurveyMonkey, the tool offers templates, prompts and AI-assisted survey analysis features. However, according to G2, their reporting features aren't as robust as SurveyMonkey's.

Pros:

• Offers 400+ templates for quizzes, surveys, forms and polls that you can choose from.
• Lets you instantly create on-brand forms and surveys with its AI Brand Kit feature.
• The 'Clarify AI' feature lets you ask followup questions for vague answers to open-ended questions. This is beneficial for improving the quality of answers.
• Allows you to translate forms and surveys into 25 global languages including Chinese, Japanese, Hebrew and Danish.
• Insights AI feature helps you fast-track form analysis by summarizing findings and uncovering key themes.

Cons:

• Expensive for startups and mid-market B2B companies.
• Some users complain about glitchy integrations at times.

Pricing:

Basic: $25/month

Plus: $50/month

Business: $83/month

Enterprise: Custom

G2 Rating: 4.5

9. Qualaroo

Best for: Getting real-time user feedback after the CRO implementation phase.

Qualaroo is a customer and user-feedback tool that lets you embed popup questions on your websites. Unlike surveys, these mini-surveys, called 'nudges,' are personalized to your users' specific user journey and are, hence, more likely to get accurate responses.

Pros:

• Like SurveyMonkey and TypeForm, Qualaroo offers the 'Skip-logic' feature to ask followup questions based on users' previous responses.
• Uses the 'Sentiment Analysis' feature to route responses to appropriate teams based on keyword identification.
• Offers advanced audience segmentation features to nudge people with the right questions at the right time.
• Integrates with other CRO tools like Google Analytics, CrazyEgg, Plerdy, MixPanel and VWO Testing.
• Lets you customize surveys according to your brand guidelines to offer a consistent brand experience for your website visitors.

Cons:

• Some users complain about poor customer support.
• Survey design customization is limited.

Pricing:

Free Plan

Essentials: $19.99

Business: $49.99

Enterprise: $149.99

G2 Rating: 4.3

How to find the best conversion rate optimization tools for your needs?

Conversion rate optimization involves 3 main phases: research, testing, and implementation. Before starting your research, it is essential to identify the phase of conversion rate optimization you are in. 

In the research phase, you spot the issues affecting conversions and user experience. During the testing phase, you test out various website changes to find the ones that drive more conversions. The implementation phase is where you finalize the changes and take them live.

Once you identify the phase you are in, evaluate the following parameters to find the best CRO tools for your needs:

1. Features and core strengths

Compare different tools against the features they offer. Even when most tools offer more or less the same features, each might have a core strength or star feature. For instance, while both Hotjar and Plerdy are behavioral insight tools, Plerdy stands out for its AI-assisted UX audits and SEO features. Choose the ones that best suit your needs.

2. Pricing

While comparing pricing plans, evaluate each tool based on the features they offer in each plan and their potential to scale. Decide whether you want basic or advanced features, and pick the ones that offer the best value for the price. Also, factor in a tool's potential to scale cost-effectively as your business grows to avoid hidden charges or pricey upgrades.

3. Ease of use

Ease of use is a non-negotiable parameter when it comes to CRO tools. The last thing you want is to sit through lengthy onboarding videos or support docs to learn the ropes of the tool. Make use of the free trials offered by these tools and go for the ones that are easy to use and offer prompt support.

4. Reviews

Scour through software marketplaces like G2 and Capterra to know what users are saying about a particular tool. Reviews in these marketplaces are often detailed and give you an idea about the tool's strengths, weaknesses and best use cases. 

Closing Thoughts

From giving visibility into user behavior to finding and implementing the best strategies for conversions, CRO tools play a crucial role in the success of B2B websites. Pick the right tools from the above list based on the phase of conversion rate optimization you are in, and use the evaluation criteria we've shared to finalize them.

And if CRO optimizing your websites seems too much of a chore, you can outsource it to a web development agency like ThunderClap. We have a panel of WebFlow-approved CRO strategists who are experts at boosting website conversions for popular B2B brands like ConsultAdd, CloudTech and Storylane.

Want to know how we can help you? Book a call with us today!

A dormant, neglected WebFlow website is like an unkempt house. Just like how a whiff of the strong, musty odor is enough to drive you out of the house, an outdated website urges your website visitors to leave your website (and never return).

And the only way to prevent this is to maintain your website. In this article, we share 5 top tips and best practices to maintain your WebFlow website and attract and convert the right audience.

But first, let’s start with the basics.

Why is WebFlow website maintenance important?

A well-maintained website stands out from a cobwebbed one with no upkeep. It grabs your website visitors’ eye, sustains their interest and nudges them to take action. A neglected website, on the other hand, repels visitors the moment they set their eyes on it. In case you aren’t convinced already, here are some benefits of WebFlow website maintenance.

Enhanced user experience

Regular WebFlow website maintenance helps you identify issues that rob your website visitors of a seamless user experience. This includes factors like slow load speed, accessibility issues, outdated forms and buggy interactive elements. By resolving these issues promptly, you can guarantee an enhanced user experience, lower bounce rates and better search rankings.

Boosts website engagement

Your target audience loves it when your website has something new to offer every time they visit. In other words, a website with fresh content gets revisited more often than one with outdated content. Visitors spend more time engaging with your content, boosting website engagement and signaling search engines to increase your visibility and search rankings.

Prevents website data breaches

One of the crucial steps involved in WebFlow website maintenance is ensuring your websites are secure and have a reliable backup in place to protect against unexpected cyber attacks. Regular maintenance helps you identify any potential risks early on and resolve them promptly.

5 Tips & Best Practices for Maintaining Your Webflow Website

Here are the 5 top tips and best practices you can use for maintaining a reliable, fast-loading and secure WebFlow website:

1. Perform Regular Content Updates

Adding new content and updating existing ones ensure your website is always on the search engine’s radar. Search engines prioritize websites with updated content to give their users the latest and fresh information. In other words, when you regularly update content, they crawl your websites more, boosting your SEO rankings.

Regular content updates also help snare website visitors’ interest and increase website engagement. It gives them a reason to spend more time on your website and revisit it.

Here’s a content update checklist to keep your WebFlow website updated:

• Regularly add new seo-optimized blogs to the website.
• Refresh older blogs by adding keywords, new sections and updated statistics to maintain or improve ranking.
• Review static pages and update content if necessary.
• Ensure the forms are responsive and relevant. Replace outdated ones with newer forms.
• Replace buggy interactive elements with functional ones.
• Add variety by including different content types like case studies and testimonials to your website.

How often should you update?

New blogs must be added monthly, and older ones should be revamped every two months based on their rankings. Review static pages, forms and interactive elements every six months. When it comes to case studies and testimonials, focus on quality rather than quantity. However, make sure to add at least one case study or testimonial every six months.

Note: Use tools like Google Analytics to understand how visitors interact with your website and engage with your content. Fine-tune the frequency of the updates based on these insights for best results.

2. Make SEO updates 

Content updates give the best results when performed in tandem with search engine optimization(SEO) updates. SEO updates mainly include altering content to align with Google’s policy or algorithm updates and performing on-page SEO edits like changing the meta description of blogs. It also includes managing technical SEO, such as fixing broken links and improving website load speed.

Making these updates on time is crucial to enhancing user experience, visibility and SEO rankings. Here’s a checklist you can use to make SEO updates on your WebFlow website:

• Weed out and update broken links or 404 errors.
• While revamping existing blogs, update their metadata, optimize images, add alt texts, and add internal links.
• Rewrite sections to make them rank for featured snippets.
• Check for content cannibalization and resolve it by updating or removing content.
• Look for policy changes or algorithm updates and fine-tune your content to accommodate the changes.
• Check your website domain expiry date and schedule a renewal in advance.

How often should you update?

On-page SEO is an ongoing process, and hence, you should keep your eyes peeled for new updates or algorithm changes. While some basic on-page SEO edits, like adding metadata and alt texts, can be done while writing a blog, you might still need to tweak them after publishing to rank better.

You can perform technical SEO updates on a monthly, quarterly or yearly basis based on the nature of the updates. For instance, broken links and indexing issues crop up at any time and hence reviewing them every month is a good practice. 

On the other hand, updates like website domain renewal are a yearly task and don’t need frequent checks. 

3. Conduct accessibility checks

98% of the websites today fail to cater to people with disabilities, according to a study by WebAIM. In other words, accessibility is still a nice-to-have for many websites even though 1 in every 6 people today are disabled. Even in countries with accessibility laws, most websites do just enough to avoid trouble.

This means that to create a website that is truly accessible to all in all senses, you need to make a conscious effort. And with WebFlow as your website partner, your job is half done. It offers an accessibility checklist to ensure your websites cater to as many people as possible. 

However, here are some steps to maintain website accessibility:

• Start with the WebFlow accessibility checklist if you haven’t already done so.
• Ensure you follow the latest accessibility guidelines, especially if you cater to audiences from the US and EU.
• Use screen readers to check the website’s accessibility. Use ARIA labels wherever needed.
• Identify and fix potential accessibility issues using testing tools like BrowserStack.

How often should you perform accessibility checks?

A rule of thumb is to conduct these checks after every major website update. Another trigger event is when there’s an update in the accessibility laws of the areas you target. You can also conduct a detailed accessibility check every 3 months or every year.

Note: Embed user testing tools and feedback forms to encourage users to share feedback or point out accessibility issues. Take prompt action and inform them after you make the necessary tweaks.

4. Do security checks

With its enterprise-grade security features like SSO, DDoS protection, and SOC 2 Type II compliance, WebFlow stands tall as one of the most secure website builders. Their plugin-less (or minimal plugin) approach also adds an extra layer of protection to websites. 

However, website security is not something you can set for once and forget about. It requires continuous and consistent effort as hackers are always on the lookout for a loophole to barge in. 

So, here’s a WebFlow website security checklist you can follow during maintenance to ensure your data is safe and protected:

• Ensure you are using the latest version of WebFlow.
• Review activity logs to ensure there weren’t any unauthorized logins.
• Change your WebFlow account passwords periodically.
• Include a combination of lowercase, uppercase and special characters to create a strong password.
• Conduct WebFlow’s security audits to identify and fix potential vulnerabilities.
• Make sure all the third-party plugins are updated.
• Check and update user access permissions, if necessary.
• Check the validity of the SSL certificate and renew it before expiry.

How often should you perform security checks?

Make it a habit to check the website for security risks every time you perform a major website update. In other cases, a monthly audit should be performed to steer clear of risks. You can also conduct a full security audit every quarter or every year to ensure your WebFlow website is protected in all aspects.

5. Perform backup and recovery audits

If security features are the preventive medicine for security breaches, backups are the first aid for them. Backups reduce downtime, enabling websites to start functioning as soon as possible after a setback. Thus, ensuring you have a working backup is an important part of WebFlow website maintenance.

Here’s a backup and recovery audit checklist you can use to ensure your backup strategy is worth the salt:

• Start by devising an emergency recovery strategy if you haven’t already.
• Ensure WebFlow’s built-in backup is enabled and functioning.
• Check the backup frequency and adjust it if necessary.
• Test the reliability of backups and gauge the time it takes to bring a website back live.
• Weed out unwanted data to clean up space and speed up the backup process
• Look into how CMS content, code snippets, visuals and forms are backed up. Create external copies and don’t rely on WebFlow’s backup alone.

How often should you perform backup and recovery audits?

The frequency of updates is determined by how dynamic your website is. If the website gets updates every week or monthly, conducting a monthly audit is necessary. In the case of a website with fewer content updates, a quarterly audit would suffice. However, always perform a full website backup and recovery audit after every major website or downtime to avoid potential risks.

Looking for the best WebFlow maintenance agency for your brand?

Maintaining a WebFlow website is like juggling multiple balls. You need to be on your toes to identify and resolve bottlenecks or threats that might affect the credibility and performance of your websites. This can feel more challenging and overwhelming, especially when your plate is full. 

And that’s exactly where a WebFlow maintenance agency like ThunderClap comes in. As a certified WebFlow enterprise partner and a growth partner for global B2B brands, ThunderClap offers custom plans for website maintenance to suit your needs. 

We do the legwork for you, managing everything from conducting regular audits to fixing issues promptly and offering ongoing support 24*7*365. And if that sounds like a good deal, book a call with us to know more!

If you work in B2B SaaS, you might have heard that the B2B buyer’s journey is complex and non-linear. B2B SaaS is a space filled with tools that can potentially impact your business and contribute to the bottom line. In 2024, there are said to be over 17,000 B2B SaaS businesses worldwide!

While the number is staggering, what it indicates is the market is huge and buyers today have ample choices to choose from. Your website design and user experience then prove to be an important factor that can influence their purchase decision. 

In this article, we’re going to deep dive into the B2B buyer’s journey and how to leave a lasting impact on your buyer to simplify their decision-making. Look for the examples we share and the best practices we talk about to see an uptick in your conversions and user engagement. 

What is B2B website design?‍

Before we dive into design, let’s understand the B2B buyer’s journey a little more clearly. As we’ve established before, the B2B buyer today has numerous choices to choose from. Then why are the sales cycles long and need numerous touchpoints? 

The B2B buyer requires a good mix of digital and human interactions throughout their journey. The process includes product adoption by the organization, considerable investment with an estimated ROI, buy-ins from multiple stakeholders across the organization, etc. All these factors make the buyer journey complex and with the increasing choices they have today and the frugality or effectiveness to spend their budget, the B2B buyer is more conscious today of making the right purchase decision than ever before. 

Research says, 90% of B2B buyers research 2-7 websites before making a purchase. The first action you’ll take after hearing about a business or a tool is to google it. What happens if the website design is unappealing or the site takes forever to load?

One misstep and you’ll be out of the consideration game. The B2B buyer’s journey, like every other marketing journey, goes through the same phases - awareness, interest, consideration, purchase, and advocacy. 

HubSpot seems to think that a B2B buyer will have around 8 touchpoints with your brand before they finalize the purchase. Your website can serve them at various stages of their journey. Hence, it’s critical to think about your design and web development. 

Website designs differ significantly in B2B than they do in B2C. Unlike B2B, B2C purchase cycles are shorter, aim for immediate emotional engagement, and are mostly targeted towards individual consumers. 

B2B websites however need to appeal to multiple stakeholders, highlighting industry expertise, and feature in-depth content, with a design that focuses more on professionalism and functionality.

The goal of a B2B website should be to make the discovery and consumption of important assets as simple as possible for your B2B buyer. This includes simplifying navigation, having structure, well-informed layouts, social proof, case studies, and a high-performing website while maintaining brand differentiation.

Here are a few examples of B2B SaaS brands that have gotten it right. Grab your notes and write away!

List of Examples of B2B Web Designs

1. Asana

A clean and user-friendly interface helps Asana’s users to easily find and consume the information they need. The intuitive navigation and the compelling visual storytelling elements featuring real customers only makes the user experience more authentic. 

‍2. MailChimp

Mailchimp’s website reflects the brand identity with a strong focus on value proposition and credibility. A structured layout with key elements like social proof, impact metrics, and resources makes the content consumable for the users instead of overwhelming.

3. Unity

The immersive experience right on the hero fold never fails to hook the users when they first visit your website. Since it’s a creative platform, Unity has taken the liberty to showcase what using their tool can get you instead of overly focusing on content that talks about features and benefits. 

4. DocuSign

Designed with clarity and simplicity, DocuSign's website is yet another inspiration for you. The simplified navigation just focuses on the one product they want to bring notice to while showcasing prominent CTAs. With an intuitive navigation to explore their website seamlessly, the website also features a chatbot to aid user’s journey. 

5. Zendesk

Unlike a faceless product website that talks about its features endlessly, Zendesk decides to keep it simple. Featuring humans that don’t appear stocky, Zendesk includes important elements like social proof, interactive product demos, and resources in a structured way that can influence the B2B buyer while maintaining a consistent brand experience. 

6. Dynatrace 

The vibrant use of colors and clean and minimal interface make the website easy to play with. It also effectively uses real estate with transitions that justify-content without making it seem too much to read through. A clear sneak peek into the product sets the expectations right from the get go. 

7. BlackLine

A simplified layout with streamlined navigation aids user experience. A minimalistic color palette brings users’ attention to the content that is shown on the website. Focus on customer logos, impact metrics and reasons why user’s should consider Blackline ensure creating good recall for the brand. 

8. Datadog

An immersive animation of the hero can hook the user and make them curious to know more about the platform. A clear focus on a primary CTA and dynamic representations of the features only add to users’ curiosity. 

Now that you have an insight into what goes into building an effective B2B website, here are 10 best practices for you to get started today!

‍10 Best Practices for B2B Web Design

1. Understanding Your Audience

Perhaps this is a no-brainer, but often gets missed out. If you are targeting CEOs and leadership of your potential customers, having casual messaging, with unprofessional elements might not be well received. Find a couple of ICPs (Ideal Customer Profiles) you want to target and chart out your visual design to appeal to them and appear functional and professional.

2. Strategic Planning and Goal Setting

Even though a website is an important asset in your arsenal, we’ve seen not a lot of thought and resources go into maintaining it. What good is a website if it is not serving a purpose? Once you have your target audience decided, finalize what goals they care about and create a website strategy on how you will influence and achieve these.

3. User Experience (UX) Design

The B2B buyer’s journey is complex as it is, your only job is to make exploring your website as simple as possible. Keep the navigation easy to browse through, and improve discovery for assets they care about like testimonials or case studies. Don’t add a lot of content that can be overwhelming to read, or don’t use over-the-top colors or transitions. 

4. Visual Design Principles

An important factor to consider is your brand identity and consistency. Your website is one of the numerous touchpoints where your potential buyer interacts with you. Creating a completely different visual identity can hamper the recall of your ads, events, or offline collaterals. Ensure visual design principles like hierarchy, simplicity, readability, and accessibility are well executed.

5. Content Strategy

Content is important to your buyer at all stages of the user’s lifecycle. When they aren’t aware of your product, your feature pages and solution pages give them the necessary insights. In the consideration and interest phase, they would like to read more about the impact you have generated for other renowned brands. Finally, to solidify their decision, they might look for credibility symbols like reviews, media coverage, and awards. Ensure that all these pieces are easier to find when they are needed. 

6. Technical Consideration

Over 60%of website traffic comes from mobiles. If your website isn’t optimized for mobile or appears distorted, it might sully the impact of all your marketing efforts. Create a website that is fast to load, passes all the vital checks, and keep optimizing for performance.

7. Lead Generation and Conversion Optimization

Along with all the efforts you take around visual design, there are significant strategies to be made around conversion. If you are not clear on what you want your users to do, a beautiful website is still not going to influence your sales pipeline. Identity goals like demo requests free trials, and asset downloads that you want to push and align other elements of the website accordingly. 

8. Building Trust and Credibility

As B2B purchases require significant investment and buy-ins from multiple stakeholders across the organization, it’s important to showcase trust signals across the website that build credibility. Got featured on renowned platforms like Gartner, Forrester, or G2? Show them on the website. Feature top customer logos you serve, what your customers say about you, security credentials, and everything that your users care about.  

9. Integrating B2B Tools and Platforms

If your users are evaluating your tool, there must already be some tools that they use in day-to-day operations. Your job then becomes to convince them that your tool will not create further hassle and will integrate with any other platforms or systems they have in place today seamlessly. Feature these integrations in a separate section and talk about the joint value proposition you provide. 

10. Ongoing Maintenance and Updates

Creating a B2B website is not a one-time job. You have to continuously monitor if the website is delivering results as expected and keep fine-tuning as and when you find areas of improvement. Use tools like Google Analytics, Microsoft Clarity, or Hotjar to dig deeper into user behaviors.

‍Final Words

The goal of your website isn’t just to appear beautiful, it also has to deliver results on the metrics you set up to represent user engagement and conversions. Using the tips mentioned above coupled with the leading brands using them in practice can help you take your website ahead of your competition and be effective as a touchpoint. 

Found the blog interesting and want to see how ThunderClap's B2B web design services take their clients' websites from 'Blah' to 'Aah'? Get in touch now.

Your potential customers judge your websites. They decide whether to browse further or bounce based on your website design. In fact, according to a study, 50% of website visitors consider website design an important parameter for gauging a brand's credibility.

In other words, not having a good website design can hurt your business. A website redesign is the most obvious step in such cases. But we get it, with many website redesign agencies in India, finding the right one for your brand is not always easy.

But not anymore. In this article, we list the 9 best B2B website redesign agencies in India so you can outsource your revamp and design needs. We also give you a list of parameters you should consider when picking the best revamp agency.

Best 9 B2B Website Redesign Agencies in India

Here are the 9 best B2B website redesign agencies in India. We analyzed over 20+ revamp agencies across India based on their services offered, work process and expertise to shortlist the best 9.

1.  ThunderClap

Best for: Startups, mid-market and enterprise-level companies

With 10+ industry-recognized awards like Webby Awards and CSS Design Awards under their belt, ThunderClap comes first on our list of the best B2B website redesign agencies. It is one of the premium agencies recognized by WebFlow as an enterprise partner for its expertise in handling enterprise-level projects.

ThunderClap's designs strike a balance between functionality and aesthetics, helping brands convert website visitors easily. Their work process begins with a brand audit to find the current shortcomings of the website. A revamp strategy is devised by factoring in the current gaps, stakeholder goals and UI/UX best practices. 

Once the designs are finalized, they are also optimized following CRO and SEO best practices. If you are migrating from WordPress to WebFlow, it also takes care of the whole migration process from start to finish.

ThunderClap also provides a 30-day free post-launch support to ensure the revamped websites deliver the results they promised. Apart from website revamps, they offer a suite of services like website design, copywriting, website development, migration and maintenance. Storylane, Pillow, Phyllo, TripleDart and VoiceFlow are some of their notable B2B clients.

 Reviews:

"They didn't just revamp our site; they revolutionized it. From top-tier strategy and design to custom development, their team has been a powerhouse. What really amazes me every time? It's how Thunderclap manages to deliver speedy and precise custom solutions, no matter how tricky the ask." (Website)

2. Alien Design

Best for: Startups and mid-market companies

Alien Design, headquartered in Chennai, is a top website redesign agency with a Clutch rating of 4.9. User experience and optimal performance are the two main watchwords that guide their website design and development process. In other words, like ThunderClap, they prioritize building websites that are intuitive and functional enough to bring leads and sales.

Before they start the revamp process, Alien Design thoroughly analyzes the competitor market and conducts a detailed study of the current shortcomings of the websites. Based on the insights gained from this research, they devise a strategy that aligns with your goals.

Once the ideation is complete and the wireframes are prepared, they prepare mood boards and finalize the typography. The website development process happens after this, followed by testing. 

They don't offer free post-launch support but provide an in-depth handoff document. They help with content audits and content migration if you are switching from Wordpress to WebFlow. Some of their key clients include Botica, Kriyadocs, Salesleg.

Reviews:

"The Alien Design Team exceeded our expectations! Their ability to align design with business goals made a real difference. We look forward to more collaborations." (Website)

3. Quixta

Best for: Mid-market companies

Quixta is a website redesign agency based in Bangalore that has served over 300 clients from 23 countries. Their key offerings include website design and development, web application development and SEO. At Quixta, usability takes the lead, and hence, they build websites with the potential to convert website visitors into leads.

Quixta begins the revamp process with a discovery call to gain insights into your challenges, goals and target audience. Competitor analysis and user-behaviour analysis are performed to understand how users interact with websites similar to yours. 

Page layouts and user navigation are finalized after this through wireframing. High-fidelity mockups and interactive prototypes are submitted for your review. Once these are finalized, the website will be developed, tested, and deployed.

Like ThunderClap, they offer post-launch support, which takes care of everything from security updates and SEO and content updates to performance monitoring and enhancements. Some of their major B2B clients include Morris Cap Inc., Vortexx Cloud and Jay Analytix.

Reviews:

"Responsive, cost-effective website designs that build trust with bilingual audiences." (Website)

4. Tuesday

Best for: Startups, mid-market and enterprise-level brands

Tuesday is a Pune-based WebFlow web design agency that lets you outsource your website revamp to a team of designers and developers. Unlike other agencies on the list, with Tuesday, you can hire designers and developers on-demand or subscriptions. This makes it a great option for brands looking for a team that can work as an extension of their in-house team.

Tuesday offers three major plans: WebFlow development ($3000/month), WebFlow development and design ($4200) and a custom plan. You can place unlimited requests through all these plans.

The work process usually begins with them assigning a dedicated account manager for your brand. They act as the main point of contact, helping you better communicate your goals and challenges related to the current website. Their panel of expert web developers and designers take it from there, devising a new strategy and building a new website.

Some of the names in their client roster include B2B brands like Spot.ai, Build, Docon and Wednesday.

Reviews:

"The team at Tuesday did a fantastic job with our website. They understood our target audience, came up with brand guidelines, copy, and built the website. Their help allowed us to focus on business while they continued to optimitize our ranking to help sales efforts." (Website)

5. Nitrous

Best for: Startups, mid-market and enterprise-level brands

Nitrous is another top WebFlow website redesign agency in India, serving over 80 clients from over 12 countries. The agency mainly caters to brands from the SaaS industry like Mesh.ai, TeamOhana, CoverLimit, and CavnessHR. 

Like ThunderClap, this WebFlow partner strives to build impactful, user-centric and functional websites. Their redesign process starts with discovering user pain points and possible solutions through journey maps, personas and user flows. 

Then, low-fidelity mockups are created for layouts and converted into high-fidelity ones once finalized. The new website is developed and taken live after testing for functionality, UI and performance. Nitrous offers a 3-month post-launch support to fix any bugs that affect performance. However, if you need to change the design or content, you must opt for their maintenance plan.

Reviews:

"Nitrous has allowed us to significantly bolster our capabilities without building an internal team. From graphic design and illustrations to web development, we can augment our capacity and do more with less." (Website)

6. Wilson Wings

Best for: Startups and mid-market brands

Ranking 4.9 on Clutch and DesignRush and having served 60+ clients from over 10+ countries, Wilson Wings comes 7th on our list. This website redesign agency handles everything including website strategy, UI/UX design, no-code development and website maintenance. 

The agency has experience building WebFlow, WordPress, Shopify, Framer and Hubspot websites. They kickstart their redesign process by devising a strategy based on your business goals and audience expectations, followed by deciding on the content flow and wireframe. 

Wireframes are created, and designs are finalized. Parallely, copywriters work on the website copy and UX designers create high-fidelity illustrations and icons. Once the website is developed, it is tested for usability and finally deployed. Some of the elite B2B clients they cater to include GameApp, Finizon, Kidtribute and Corpcare.

Reviews:

"Wilson Wings team didn't just contribute; they re-envisioned our digital identity. The exceptional creativity & cutting-edge designs not only raised the bar but redefined it entirely in the realm of our SDVconnect offerings." (Website)

7. TripleDart

Best for: Startups, mid-market and enterprise-level brands

TripleDart, a top Bangalore-based website redesign agency, is renowned for serving 100+ high-growth SaaS companies and revamping over 30 websites. The agency has built scalable, responsive, high-converting websites for B2B brands like Storylane, Commenda, ToolJet, DronaHQ, and Lucidity.

TripleDart begins a website revamp process by devising a strategy that aligns with your business goals. Then, they create a website user flow through funnel mapping to ensure high conversions. Next, the UI/UX design is handled to create a seamless user experience for your website visitors. 

Once the design is finalized, the website is developed with key integrations like CRMs and analytics. The website is finally launched after SEO-optimization and repeated testing for functionality. 

LikeThunderClap, TripleDart also offers a full suite of web design and development services including web design, web strategy, UI/UX, SEO optimization, website development, website migration and maintenance.

Reviews:

"For Storylane.io, I had the pleasure of working with TripleDart over the past 10 months to help
grow our company's online presence. I can confidently say that their services have
been invaluable to our success". (Website)

8. Think To Share

Best for: Startups and mid-market brands

Think to Share is a web design and development company based in Bhopal, India. Other than website redesign, they also offer full-stack web development, web development consultation, progressive web app development, website migration and maintenance. Contoro Robotics, JIPL Group and Macy's are a few popular names under their belt.

Think to Share's redesign process starts with brainstorming a redesign strategy, considering factors like the target audience, project goals, and core functionalities needed. Next, wireframes are prepared, the tech stack is determined, and frameworks are finalized. 

Once the designs are finalized, they are developed, content is migrated and integrations are added. The website is finally launched after testing and resolving bugs and issues related to performance and usability. After the launch, they also offer training and onboarding to ensure you get the best results.

Reviews:

"Think to share has executed and completed tasks on time and with high quality. They have been an integral part of the internal development team. They quickly respond to any questions and interact efficiently with all team members. Think to Share is straightforward and on-point in discussions." (Website)

9. Mobulous

Best for: Mid-market brands

Having earned awards like Millenia's 'Best Website Development Company in 2023', Mobulous stands among India's top website redesign agencies. Like ThunderClap, Mobulous offers equal weightage to aesthetics and functionality, building websites with stunning visuals and high performance.

The agency builds static, dynamic, responsive, or e-commerce websites based on your choice. Their work process is similar to that of ThunderClap and begins with finalizing a website revamp strategy based on your goals, audience expectations, and UI/UX best practices. 

Like ThunderClap, they offer copywriting services, making it a good choice for brands looking for end-to-end website revamping and migration. Some of their most popular clients include Air India, Hyundai, Gionee and Starbucks.

Reviews:

"Mobulous is excellent at interpreting and bringing client ideas to life. The Mobulous team is very responsive and quick to execute client requirements. We will highly recommend this reputed mobile app development company for your next app project." (Website)

How to choose the right website redesign agency for your brand?

1. Figure out your requirements

The first step is to determine whether you need a website revamp or a redesign that includes website migration. A website revamp is when you make changes to the website's content, design and UI. Website migration involves switching CMS platforms or domains with or without making content or design changes. 

Go for agencies that offer SEO and CRO optimization, especially if website migration is involved. This is because website migration is a complex process, and if not done properly, it might hurt your SEO rankings. Agencies like ThunderClap know this and offer streamlined solutions to overcome common challenges involved in WordPress to WebFlow migration.

2. Expertise

Evaluating an agency's portfolio gives you an idea about its potential to bring your goals to fruition. Pick agencies that have experience performing website redesigns for B2B brands. Understand their approach and the results they delivered to figure out if they are competent enough to bring you results.

Top website redesign agencies are backed by satisfied customers and industry recognitions like awards. Hence, checking customer testimonials and the awards they've won is a great way to evaluate their expertise and credibility.

3. Work Process

Understanding how an agency approaches website redesign is key to determining if they are the perfect choice for your needs. Some agencies handle end-to-end redesign, while some lend you extra hands to supplement your existing team. So, decide on the kind of support you need from the agency early on and choose plans that suit these needs.

Another thing to look for is post-launch support. Go for agencies that offer ongoing assistance to avoid any hiccups and perform timely optimizations for better performance.

Is ThunderClap the best B2B website redesign agency for you?

ThunderClap is the right agency for you if you are looking for:

1. A website redesign agency with proven B2B experience: ThunderClap is an agency that specializes in creating stunning and high-converting websites for B2B brands. The agency uses conversion-focused copywriting with impressive designs to create the right impact on your website visitors. ThunderClap has helped clients achieve up to 50% increase in leads and 60% increase in user engagement ensuring website design best practices.

2. A WebFlow agency that handles website migrations seamlessly: ThunderClap is an agency that handles WordPress to WebFlow migration from start to finish. The brand handles everything from content audit and migration to SEO optimization. This means it is competent enough to handle the common challenges associated with website migration like non-CMS content migration, broken URLs, etc.

3. An end-to-end website redesign agency with WebFlow partnership: As an enterprise WebFlow partner, ThunderClap offers end-to-end web design and development services. This includes website strategy, finalizing mood board and typography, UI/UX design, copywriting, SEO and CRO optimization, website development, migration and maintenance. 

4. A website revamp agency that offers post-launch support: One of the striking offerings that makes ThunderClap different from its competitors is the ongoing support it provides after launching a website. This means, the agency takes prompt action to rectify any roadblocks to conversion or user experience.

Want to know more about ThunderClap and our work process? Book a call right away!

The buyer journey in B2B isn’t linear. The complex journey spans multiple months, involves various stakeholders, and involves back and forth. Given the complex buyer journey of B2B SaaS businesses, social proof is an important element to build trust with your audience.

What is social proof?

Social proof is a concept that says people are more inclined to do things that other people do. It is a phenomenon that has long been known in psychology and is known by various names, including conformity, social norms, and other behaviors.

Did you know?

Companies that use testimonials on their website see a 34% increase in conversions!

Here are some easy-to-implement social proof formats for BB business that you can get started with today:

1. Showcase customer testimonial videos in a consumable format

Humans attract humans. Out of all the noise you see across the internet, when we see humans like us giving genuine reviews about a business, we’re more likely to believe it. Just having this human face isn’t enough, having these testimonials in a consumable format is crucial. Your users aren’t going to watch a 30 minute video testimonial!

2. Display user ratings you've received on review platforms like G2, Capterra

When users land on your website for the first time they have no idea about your business. They don’t have any trust in your brand and most likely won’t convert immediately. What helps in this situation is to feature the ratings of platforms they trust. In B2B, rating platforms like G2, and Gartner are considered reliable. Adding ratings, reviews from these platforms can help build trust. 

3. Leverage User Generated Content (UGC) like case studies

How will your prospects believe in the impact you can create if they can’t see the results you have produced with other brands? A reliable way that all B2B SaaS businesses can use is case studies. Showcase the entire story of your client before they were introduced to your product, and how it changed their lives.  

4. Highlight your impact numbers or usage statistics

When you know your audience, you know what your users care about, what KPIs are important to them, and what metrics they measure. Showcasing the impact you have created in numbers can help the users visualize how your product will fit into their lives and what results they can expect. 

5. Feature your top customer logos in prominent positions

Adding your customers’ logos in prominent places on your website can help build better recall for your brand. Having global, leading brands as customers can make your website visitors believe that your product is used and is impacting a lot of brands across the globe.

6. Display real-time activity notifications

We are more likely to do what others are already doing. Adding real-time updates to your website can nudge your current users to convert better and know that other users find your website or product credible and are actively engaging with your brand. 

7. Highlight your top partners and integrations

B2B SaaS products normally are a part of a tech stack that your prospects are trying to build. When that’s the case, it is important to ensure that your product seamlessly integrates with all the current tools that they may be using currently. So this by showcasing your top integrations and partners that can handle any objections your users might have. 

8. Have a recurring display of your awards, badges, credentials

If you want your visitors to convert to your goals on the website, they must find your brand credible and are willing to be associated with your product. A good way to do this is to feature all the awards and recognitions that you have received as a brand. 

9. Support your important goal banners with ratings and logos to nudge conversions

Your visitors are bombarded with a lot of information when they visit your site. What is important is to help them focus on the primary goal and nudge conversions accordingly. A good way to back this up is to add ratings and logos to support these goal banners or pop ups. 

10. Create comparison charts to differentiate your offering from others

Visitors who visit your site are possibly evaluating your competitors as well. Try to make the evaluation process as seamless and effortless as possible. Since the journey in B2B buying is already complex, make easy to understand charts that help your prospect understand how you are the best choice for their business. 

11. Leverage your press releases and media coverage to enhance your brand recall

Anything that is in the news gets spoken about. Think about the thought leadership pieces we read in Forbes or Business Today. Adding relevant press releases and showcasing your media coverage and partnerships can help boost credibility for your brand. 

12. Create community forums, and comment sections on assets where people can discuss your product and help one another

We are more likely to trust what others say about products before we try them out by ourselves. In case your users are stuck, make community forums or discussion boards that are open to public to discuss your products, solutions, recommendations, etc. 

Leveraging these social proof formats on your B2B SaaS websites will not only build trust amongst your users but also significantly increase your conversions across all website goals and KPIs. Try it today!