Picking the wrong explainer video agency is an expensive lesson. You either get a beautiful video that explains nothing, or a technically accurate one nobody watches past the first ten seconds.

The right explainer video companies shorten your sales cycle, improve user onboarding, and make it easier for prospects to understand your product's value. Many SaaS teams focus on adding more features when the real issue is that users do not clearly understand the value of the existing ones. Choosing the right agency is often the difference between a video that converts prospects into customers and one that fails to make an impact.

This guide highlights 10 of the best explainer video agencies for startups, growing businesses, and enterprise teams. Each agency is matched to a specific business stage, so you can quickly find the right fit for your needs. 

TL;DR

• The best animated explainer video companies tie every creative decision back to a business outcome, whether that is activation rate, sales cycle length, or user onboarding speed.
• Knowing how to choose the right explainer video company comes down to three questions:
  
  • Do they have experience in SaaS or B2B?
  • Do they tie their work to business outcomes?
  • Can they show you scripts and storyboards from past projects, not just finished videos?
• ThunderClap is built for technically complex SaaS and B2B products where video, messaging, and website need to work as one system rather than three separate briefs.

What are the Best Explainer Video Agencies?

To help you narrow down your options, we've summarized the best explainer video production agencies that made our shortlist.

How Did We Select These Explainer Video Agencies?

We evaluated these explainer video companies using four criteria designed to identify agencies that drive real product adoption and customer education outcomes.

Specialization

Does the agency have documented work in SaaS and B2B video marketing, or is their portfolio spread thin across consumer, retail, and entertainment clients? A team that has explained five other SaaS products similar to yours will grasp your value proposition in a single kickoff call. 

One that splits time across retail, healthcare, and consumer brands will spend the first two weeks just learning your world. If the agency doesn't understand your product category, your script will read like a feature list instead of a story your buyer recognizes.

Accountability to outcomes

Do they connect their explainer video work to business metrics like activation rates, user onboarding speed, retention, or demo conversions, or do they stop at views and watch time? A 90-second video isn't a creative project; it's a revenue instrument, and the best agencies ask what you're trying to move before they ask what style you want.

Ali Shafaat, Business Development Manager at Anymade, highlights a common mistake in SaaS marketing in his latest LinkedIn post. 

"Many SaaS companies explain their products by listing features. AI-powered dashboard. Advanced analytics. Multiple integrations. But customers are thinking: can this solve my problem? The strongest product marketing focuses on the customer's challenge, the transformation they want, and the value they will receive."

When you are evaluating the best explainer video agencies, ask how they measure success. If the answer involves only views and watch time, keep looking.

Authenticity of process

Is there a clear, structured production process covering discovery, scripting, storyboarding, and animation, or do they promise great output without showing how they get there? If an agency jumps straight to style and storyboard in the first call, that's a red flag. The strongest agencies start with product discovery, buyer journey mapping, and script validation before designing a single frame.

TechSmith notes that many explainer videos fall short because visuals are treated as an afterthought. Planning scenes alongside the script helps create a clearer and more engaging story.

Good motion graphics are the output of a good process, not a substitute for one.

Social proof

Do they have verified reviews on Clutch, G2, or DesignRush that back up their claims with specific project outcomes? To build this list, we reviewed agency websites, SaaS and B2B video portfolios, service offerings, and production methodologies. We analyzed verified client feedback across Clutch, G2, and DesignRush, reviewed Reddit discussions in r/MotionDesign, r/ProductMarketing and r/SaaS, examined LinkedIn recommendations, and cross-referenced publicly available social proof where possible.

We also looked specifically at how each agency approaches storytelling, motion graphics, product demo video production, and user onboarding content that supports customer education after the sale. We review this list every six months. No agency paid for inclusion or placement in this guide.

10 Best Explainer Video Agencies for Product Adoption in 2026

Product adoption depends on how quickly users understand your product. These are the top explainer video agencies for 2026.

1. ThunderClap

Best for: Mid-market and enterprise SaaS, fintech, and AI brands that need an explainer video built on deep product understanding, not just visual craft.

Most explainer video agencies start with a mood board. ThunderClap starts with a discovery call that covers where the video will live, the story it needs to tell, who the buyer is, and the business goal. The front-loaded research is what keeps revision cycles short and final outputs tight.

Our video production process moves through seven defined stages: Discovery and brief, product demo and brand immersion, script and messaging, mood board, storyboard, style frames and animatic, and finally, full design and animation production. Feedback happens in chunks at each stage, so there are no structural surprises in the final week. 

The Freehand launch video followed a similar pattern. Once the storyboard was aligned, the team moved through design and production with very little back-and-forth. The final video required almost no creative revisions and received very positive feedback from the client.

Ayush Barnwal, Founder at ThunderClap, shared what made that launch work in his recent LinkedIn post:

Rather than designing a new website, we focused on redefining the category. The challenge was to move Freehand from AI embedded in logistics software to a standalone operations layer that powers freight and financial workflows across the enterprise. Every part of the brand had to earn the trust of people who run freight and money.

We design every video in 16:9, 9:16, and 1:1 simultaneously, so the same asset works at a trade show, on LinkedIn, and in a product demo without rework. We also don't lock clients into a single engagement structure. While many explainer video production agencies operate on fixed-per-project models, we give clients the flexibility to choose between a focused video sprint and an integrated brand and video engagement, depending on their goals, timelines, and how the video fits into their broader go-to-market motion.

Website: www.thethunderclap.com 

Rating: 4.8 [Clutch]

Company Size: 11-50 employees

Services Offered 

• Research-first production process built around product discovery, buyer journey mapping, and script validation before animation begins
• Serves mid-market and enterprise B2B organizations with technically complex products and multi-stakeholder buying decisions
• Integrated video and brand system work, including UI animation, brand messaging, and platform-agnostic web design and development, where required
• Multi-format delivery planned from day one, with assets optimized for trade shows, LinkedIn, paid media, and product pages
• Conversion rate optimization (CRO), SEO integration, copywriting, and post-launch support (30 days included)

What customers have to say:

‍“They understood Dropit quickly and delivered a clean, modern explainer without overcomplicating it. The process was easy, collaborative, and flexible, and felt like a partnership.” — Rachel Arscott, Creative Lead, Dropit

Notable projects: We work across SaaS, fintech, consulting, commerce, B2B services, and AI, including healthcare branding and health-tech teams. Some of our clients include Amazon, Storylane, Factors, Roommaster, Zamp, Dropit, Wizcommerce, and DPDZero. Our work has been recognized by awards such as the Webby Awards and CSS Design Awards. 

2. Wyzowl

Best for: Startups and growth-stage SaaS teams that need a reliable, fixed-price animated explainer video with predictable timelines and unlimited revisions.

Wyzowl pioneered the fixed-price, unlimited-revision model for explainer video production in 2011 and has since produced over 4,000 videos for more than 2,000 companies across 40 countries. Every project includes scripting, custom illustration, voiceover, music, and animation for a single fixed price, with no hidden fees. Timelines are stated upfront, typically six weeks, with rush options available. They even built their own project management software, now used by 1,000+ agencies, to keep production on track.

Website: www.wyzowl.com  

Rating: 5.0 [Clutch]

Company Size: 11-50 employees

Services Offered 

• Animated explainer videos covering character animation, motion graphics, and mixed media styles, built around a fixed-price all-inclusive package with no hidden costs
• Scriptwriting and custom illustration tailored to your brand, included as standard in every engagement rather than billed as an add-on
• Professional voiceover casting and direction across multiple accents and languages for global campaigns
• Product demo videos that show software in action, designed to support both prospect conversion and existing customer education

What customers have to say:

‍“Wyzowl has been absolutely wonderful. We used them for one explainer video so far, and not only were they fast, but the quality of the work was exceptional. They took our requests and changes professionally and delivered a product our entire team was in love with." — Heather Lampe

Notable projects:

‍PayPal, Amazon, Dell, Deloitte, Cykkle, Bull Run, Shmoody, Glassbox 

3. Yum Yum Videos

Best for: Enterprise and high-growth brands that need cinematically polished 2D animated explainer videos tied to high-stakes moments like funding rounds, product launches, or investor communications.

Yum Yum Videos has spent 14+ years specializing exclusively in animated explainer video production. Their strongest differentiator is documented business outcomes. Their videos have helped clients raise funding rounds, increase sales, and communicate complex value clearly to investors and buyers. They work across SaaS, healthcare, biotech, and fintech, translating dense or technical products into a narrative that non-technical stakeholders, including investors, can follow quickly. 

Website: www.yumyumvideos.com 

Rating: 4.9 [Clutch]

Company Size: 11-50 employees

Services Offered 

• Animated explainer videos built around a customized production process covering strategy, scripting, storyboarding, illustration, and animation 
• 2D character animation and motion graphics designed to simplify complex products across SaaS, healthcare, biotech, fintech, and education verticals
• Whiteboard explainer videos for brands that need a clean, instructional storytelling format for customer education and user onboarding content
• Multilingual voiceover production for global campaigns across multiple accents and languages

What customers have to say: ‍

“Yum Yum Videos is amazing to work with. Their quality of work is exceptional, and they are very responsive and always professional.” — Lhea Lecy, Thermo Fisher

Notable projects:

‍BrightInsight, Rubberman Indonesia, Accelerant, Thikent, Amex

4. Levitate Media

Best for: Mid-market B2B and tech companies that need a video partner that combines a robust messaging strategy with custom explainer video production.

Levitate Media positions itself as a messaging-first explainer video company, and their numbers back that up. With 3000+ clients, 75 awards, and a 93%+ average ROI increase reported across client projects, they put business outcomes at the center of every production. Their process runs from creative brief through competitive analysis, custom video strategy, and animation to final delivery, with a dedicated focus on giving your audience the clarity to act. 

Website: www.levitatemedia.com 

Rating: 4.8 [Clutch]

Company Size: 11-50 employees

Services Offered 

• Animated explainer videos across multiple styles tailored to SaaS, tech, and B2B brands with complex value propositions
• Live-action video production for brands that need a human, documentary-style approach, alongside or instead of animation
• Motion graphics and visual storytelling for product demo videos, user onboarding sequences, and customer education content
• Delivery optimization across formats for web, social, paid media, and sales enablement use cases

What customers have to say:

“HUGE appreciation for the team at Levitate Media 👏They hustled to meet (very) tight deadlines, worked hard to truly understand the heart and soul of our brand, came to the table with creative suggestions, accepted feedback gracefully, and helped us churn out some really awesome videos.” — Katie Florez, Senior Director of Communications, Qventus

Notable projects:

‍BrainRobotics, Breezeline, CloudCover, DOD Technologies

5. Sparkhouse

Best for: Growth and enterprise brands that need a full-service video production agency that handles everything from animated explainers to live-action brand videos under one roof.

Sparkhouse is a full-service video production agency based in Santa Ana, California. Their differentiator is reliable execution at scale. Their three-phase production process covers pre-production, production, and post-production with a stream execution model designed to keep projects on track from brief to delivery. Their portfolio spans product videos, brand videos, animations, social media content, and photography across B2B and consumer brands.

Website: www.thesparkhouse.com 

Rating: 5.0 [Clutch]

Company Size: 11-50 employees

Services Offered 

• Brand videos that tell your company's story and build an emotional connection with prospects across awareness and consideration stages
• Animated explainer videos that simplify complex products, services, or processes into clear and engaging motion graphics content
• Social media video content optimized for platform-native formats and designed to drive engagement 
• Photography and styled product shoots that complement video campaigns and maintain visual consistency across brand touchpoints

What customers have to say: ‍

"They were super easy to work with and flexible." — Clutch review

Notable projects:

‍UAG, DENSO, Cole and Mason, Evadrop, Bala, Teracube 2E

6. Motion The Agency

Best for: SaaS and tech brands that need a specialist explainer video production agency with transparent fixed pricing and a free sample video before committing to a full engagement.

Motion The Agency is one of the best explainer video service agencies, positioning their work around turning complexity into clarity for SaaS, tech, and B2B brands. Their clearest differentiator is how they handle pricing and risk. Their production process comprises six defined stages: audience research, scripting, storyboarding, quality production, voiceover, and final delivery with CTA optimization. They also offer free revisions and a free resizing service to adapt the final video across formats. Their team operates across 2D, 3D, and UI animation using Figma, After Effects, and Cinema 4D, making them uniquely suited to SaaS brands that need their product UI animated accurately. 

Website: www.motiontheagency.com 

Rating: 5.0 [Clutch]

Company Size: 11-50 employees

Services Offered 

• Animated explainer videos built through a six-stage production process covering audience research, scripting, storyboarding, and CTA optimization
• 3D explainer videos for brands that need high-fidelity product visualization and cinematic depth beyond standard 2D animation
• App explainer videos designed to showcase mobile and web product user onboarding flows and key feature benefits
• Infographic videos that turn data-heavy content into engaging motion graphics for customer education and video marketing campaigns
• Free resizing across all required formats and aspect ratios included with every project

What customers have to say:

‍"Their exceptional quality of work surpassed our expectations." — Clutch review

Notable projects: Dove Hero, ClickUp, Tashkent, Sparkloop, Agent Lunar, World’s Fair

7. Lemonlight

Best for: Growth to enterprise brands that need animated explainer video production with flexible style options and a network that can film or produce content anywhere in the US.

Lemonlight treats explainer video production as a brand storytelling exercise first, not a feature walkthrough. Their core differentiator is style flexibility backed by genuine production reach. They offer two distinct explainer video formats: curated, which integrates existing footage with animation and starts at $1,900, and animated, which explores complex products and services through fully custom animation and starts at $2,500. As one of the best explainer video service agencies, they film in cities across every US state, bringing actors, locations, and props to you rather than asking you to travel. 

Their proprietary production management platform, Hero, coordinates projects across locations and integrates AI tools to accelerate post-production. 

Website: www.lemonlight.com 

Rating: 5.0 [Clutch]

Company Size: 51-200 employees

Services Offered 

• Curated explainer videos that blend existing brand footage with custom animation
• Animated explainer videos built entirely through custom animation to explain complex products, services, and user onboarding flows
• Live-action video production with nationwide filming across every US state, including actor casting, location scouting, and prop sourcing
• Brand awareness videos that use animation to build recognition and emotional connection across video marketing campaigns

What customers have to say:

‍"We admire their passion for producing high-quality work that meets the needs of the client." — Clutch review

Notable projects:

‍Vcks, Edmunds, Dry Bar, Sprouts, AAA, BIC

8. WowMakers

Best for: Mid-market to enterprise brands that need animated explainer videos built around a structured creative process with clear deliverables at every stage.

WowMakers runs a five-stage explainer video production process covering pre-production, production, post-production, review, and delivery, with defined deliverables at each milestone. Their clearest differentiator is how they handle the creative brief: they treat your idea as a canvas and build the entire narrative around your specific business problem before touching animation. They produce both 2D animated explainer videos and whiteboard animation videos, backed by a client base spanning enterprise software, fintech, and government sectors across multiple continents. 

Website: www.wowmakers.com 

Rating: 4.8 [Clutch]

Company Size: 11-50 employees

Services Offered 

• 2D animated explainer videos built around a structured five-stage process with defined deliverables and client review points at every milestone
• Whiteboard animation videos for brands that need a clean, instructional storytelling format for customer education and user onboarding content
• Character animation and motion graphics tailored to make complex SaaS and enterprise software products accessible to non-technical buyers
• Post-production delivery across multiple formats optimized for web, social media, sales enablement, and product demo video use cases

What customers have to say: "They came up with really creative suggestions within a short amount of time." — Clutch review

Notable projects: ShipNext, SIB Mirror, Semilon, July Systems, Swapp, Tuple, Oxygen, Microsoft, Ogilvy, Citi Bank, Cognizant

9. Prolific Studio

Best for: Growth and enterprise brands that need an animated explainer video company that combines creative depth with a performance mindset.

Prolific Studio leads with a direct claim: they are an animated explainer video company that actually gets the job done. Their differentiator is a results-oriented process built in from the start, covering story development, conceptualization, and production. They have an average of 16+ client partnerships per month, 5+ years of focused explainer video production experience, and they offer a free quote with a fast turnaround promise. Their production process comprises four defined stages: story development, conceptualization, animation, and final delivery, with client satisfaction verified through testimonials on their website.

Website: www.prolificstudio.co 

Rating: 4.9 [Clutch]

Company Size: 51-200 employees

Services Offered 

• 2D and 3D animation for SaaS and enterprise brands that need cinematic product visualization beyond standard motion graphics
• Character animation and motion graphics designed to simplify complex products and drive measurable conversion outcomes
• Product demo video production that shows software features and user onboarding flows in a visually engaging animated format
• Free quote with fast turnaround and a performance-focused production approach targeting conversion rate improvements

What customers have to say:

‍"I always felt that my opinions were valued throughout the engagement." — Clutch review

Notable projects:

‍The Games Fund, Destination Marketing, TotalSearch, Trade Survey

10. Explainly

Best for: Brands across industries that need a global video production agency covering 2D animation, 3D animation, and live-action explainer video under one roof.

Explainly positions itself as a global video production agency with a clear mission to help clients uncover the essence of their brand story to drive sales, influence decisions, and promote understanding. Their differentiator is a format range backed by genuine global reach. They operate across six office locations covering Sausalito, Santa Monica, Chicago, Austin, New York, and London, which gives them production capability across time zones without the coordination overhead of working with a single-location studio. Their process runs through four stages, including ideation, custom visuals, service delivery, and final output, with a focus on high-quality custom visuals tailored to each client's specific audience and goals.

Website: www.explainly.com 

Rating: 5.0 [Clutch]

Company Size: 11-50 employees

Services Offered 

• 2D animation explainer videos that produce dynamic, eye-catching visuals to tell brand stories and communicate complex products clearly
• 3D animation explainer videos that add visual depth to showcase audiences, products, and services in a more immersive and detailed format
• Live-action video production that brings real people into the frame for authentic, human-led brand storytelling and customer education content
• Custom visuals tailored to each client's specific brand identity, audience, and business goal, rather than templated animation styles

What customers have to say: "Their blend of creativity, storytelling, and technical accuracy was rare." — Clutch review

Notable projects: Google, JP Morgan, Visa, T-Mobile, Amazon, HubSpot, Universal Studios

Questions to Ask Before Choosing the Right Explainer Video Company

Every agency on this list does good work. Figuring out the right fit comes down to your product complexity, your growth stage, and what you actually need the video to do. 

A few things worth working out before your first call with the best explainer video service agencies:

• What stage of the buyer journey does the video need to serve? Top-of-funnel awareness explainers, mid-funnel product demo videos, and post-sale user onboarding sequences require different scripts, pacing, and calls to action. Agencies like Explainly are built specifically for the post-sale journey, while Yum Yum Videos and Wyzowl are optimized for conversion-stage explainer video content.
• How technically complex is your product? If your SaaS platform has a complex UI, multi-stakeholder workflows, or an integration-heavy feature set, look for agencies with documented experience in your category. ThunderClap's research-first process and WowMakers' UX design background are well-suited to products where complexity lies at the interface level.
• Do you need video in isolation or as part of a broader go-to-market system? A standalone animated explainer is valuable. An explainer video that is scripted, filmed, and designed to connect directly to your landing page conversion flow, your sales deck, and your paid media program is more valuable. ThunderClap's integrated model and Motion The Agency's subscription approach both address this. If you are building a full website redesign process alongside your video program, the integrated approach saves significant coordination overhead.
• What is your production volume? One homepage video is a per-project engagement. A quarterly content program producing demos, customer education videos, and paid media cuts is a subscription engagement. ThunderClap, Lemonlight, Motion The Agency, and Wyzowl all have infrastructure built for volume. Pure-play enterprise studios like Yum Yum and Prolific Studio are better suited for signature productions where quality is the primary variable.

Before you shortlist any explainer video agency, run through this:

• Ask to see three SaaS or B2B explainer videos from their portfolio
• Request a script and storyboard from a previous project, not just the finished animation
• Confirm who your point of contact is after signing and whether that changes post-kickoff
• Ask what happens if the first cut misses the brief, because revision policies vary significantly across explainer video production agencies
• Confirm the timeline accounts for stakeholder review rounds, not just production time
• Decide upfront whether you want a one-time explainer video engagement or an ongoing video partner

Bonus Read: If you're still weighing how much of your video decision should come down to storytelling versus production polish, our blog on how to choose a video marketing agency that understands B2B storytelling breaks down what separates agencies that can actually tell your product's story from ones that just animate a script. 

Which Explainer Video Agency Should You Choose?

Choosing among these explainer video companies comes down to how you answered the questions above: your buyer journey stage, your product's technical complexity, whether you need video as part of a broader go-to-market system, and your production volume.

• Choose ThunderClap if your SaaS or B2B product is technically complex, your buyer is skeptical, and you want video, messaging, and website aligned from the same brief rather than briefed separately. ThunderClap is the right partner if you are approaching a brand relaunch, a product line expansion, or any moment where your brand messaging needs to be rebuilt alongside your video program. 
• Choose Wyzowl if you are a growth-stage company that needs your first polished animated explainer video at a fixed price, with reliable timelines, unlimited revisions, and no ambiguity around scope or cost.
• Choose Motion The Agency if your SaaS team needs a subscription video partner that can produce ongoing motion graphics, UI animations, and product demo content at scale without requiring you to re-brief a new agency every quarter.
• Choose Lemonlight if your video marketing program spans multiple geographies, formats, and funnel stages, and you need a production partner with the global infrastructure to maintain consistent quality at scale.

For mid-market and enterprise B2B brands, ThunderClap builds explainer videos the same way it builds website design and development, starting with your buyer persona, your positioning, and your funnel before a single frame is designed. Every video we produce is built to work across your homepage, sales deck, paid media, and trade show screen without rework. If your product is hard to explain and your current assets are not doing that job, that is exactly the problem ThunderClap was built to solve.

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FAQs

1. How do explainer videos improve product adoption? 

Explainer videos improve product adoption by compressing the time it takes your new users to understand what your product does and why it matters to them. When you place a 60 to 90-second video at the right moment in your user onboarding flow, it replaces a 10-page help doc and gets your user to their first value action faster. The best customer education videos are built around the specific friction points where your users drop off, not around a generic product tour that covers every feature equally.

2. What types of explainer videos are most effective for SaaS products? 

The most effective explainer video for your SaaS product depends entirely on where your buyer is in the funnel. At the top of the funnel, animated explainer videos using motion graphics or 2D character animation work well because they simplify abstract concepts without needing live product footage. At the mid-funnel evaluation stage, product demo videos that show your actual UI in motion tend to outperform generic animations because your buyer is now asking how it works. For post-sale user onboarding, short-form customer education videos under 90 seconds per feature are the most effective at driving feature adoption and reducing churn. The best explainer video production agencies build all three formats as part of a connected video marketing strategy.

3. Can explainer videos reduce customer onboarding time? 

Yes, explainer videos can significantly reduce your customer onboarding time, but only when the script is built around a real pain point. The difference between a video that improves onboarding and one that gets ignored is whether the script is based on real user questions from support tickets, onboarding calls, and drop-off data. When you brief an explainer video agency with real user insights, the video targets where users get stuck. 

4. What should companies look for in an explainer video agency? 

Knowing how to choose the right explainer video company comes down to three things: a pre-production process that starts with product discovery before storyboards, documented experience in your specific product category, and a track record tied to business metrics. Ask to see scripts and storyboards from past projects. You can also ask what moved after the video went live.