If you’ve ever tried to size up your competitors but ended up with scattered notes, open tabs, and more confusion than clarity -you’re not alone.

Effective competitor analysis isn't easy. Most frameworks are either too generic or miss what actually matters to B2B marketers today: how to truly differentiate, speak your ICP’s language, and build a brand that wins.

At ThunderClap, we work closely with high-growth B2B brands to revamp 
their websites - and part of that success comes from deeply understanding 
their competitive landscape. Over time, we developed a clear, no-fluff 
competitor analysis framework that we now use across every strategy and positioning project.

And we thought: why keep it to ourselves?

This eBook is built to help you run a sharper, faster, and more actionable competitor audit - so you can position your brand with confidence and clarity.